Categories: Sales Messaging
Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. Through a conversation on the Revenue Builders podcast, Chief Marketing Officer at TripActions, Meagen Eisenberg shares why generating this company-wide alignment is critical, “To fight for larger players and enterprise deals, the entire company needs to know the value your solutions drive for your customers and understand how to develop and sustain that value for customers.” As you work closely with company leaders to define opportunities to improve sales performance, you may find there is a lack of agreement cross-functionally on what's important to your buyer. These gaps and misunderstandings are not uncommon, especially as companies mature into their B,C, or even D-level rounds and new executives join the business. However, misalignment can significantly impact your sales organization's ability to land high-value accounts. When you correct this misalignment, it can lead to increased margins and market share.
Categories: Company Alignment | Sales Messaging
While the delineation between marketing and sales can vary from one organization to the next, establishing a close working relationship between both areas remains critical. The most successful companies are the ones with leaders who can mitigate any silos and ensure the entire customer-facing organization is aligned with what’s most important to their buyer. Find ways to establish clear alignment with your marketing counterparts to build a revenue engine that powers aggressive growth in your market.
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Categories: Buyer Alignment | Sales Messaging | Sales Transformation
Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies. What do successful sales leaders prioritize to align their sales organizations accordingly?
Categories: Sales Messaging
The remote work environment is forcing sales leaders to motivate their teams and increase collaboration within groups and cross-functionally. Building alignment around how to best serve your customers can be a force multiplier that drives significant company-wide improvements, even when it comes to motivating employees and improving collaboration in work-from-home environments.
Categories: Buyer Alignment | Sales Messaging
There are a lot of organizations that tout what makes them different from the competition. However, at times, that differentiation is simply talk because sales reps are unable to articulate that differentiation in terms of buyer needs. Cross-functional alignment on the competitive differentiation of a great B2B solution and a sales consumable framework that enables reps to leverage that differentiation, can have a major impact on the sales team’s ability to win more and close higher-value opportunities. See how successful sales leaders generate this alignment and operationalize it in a way that drives repeatable sales impacts and company-wide benefits.
Categories: Customer Success | Sales Messaging | Sales Negotiation
Quarterly Business Reviews are a common practice for B2B sales companies. They’re meant to provide value for the customer and also provide an opportunity for the sales team to discover ways to help customers be successful, but all too often they miss the mark. Most executives have been through countless lackluster or for lack of a better term, bad QBRs. That’s why your buyers may avoid these important discussions and opt to not come altogether. With a well-defined process on how your customer-facing teams create and capture value, you can differentiate your approach to these important meetings.