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Categories: Differentiation  |  Sales Productivity

Reframing Your Buyer Message for What’s Happening Right Now

In the changing environment, your buyer’s challenges may also be constantly shifting. Elite sales organizations are assessing how this economic environment is impacting their buyers and adjusting their sales message accordingly.

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Categories: Competitors  |  Differentiation  |  Sales Discovery Process

The Missing Link Between Your Differentiation and Your Buyers

There are a lot of organizations out there that tout what makes them different from the competition. However, at times, that differentiation is simply talk and no action. What's on the PowerPoint slides fails to translate to the real-life customer experience. You can't just proclaim differentiation as an organization. You need to be able to justify it and demonstrate you really do what you say you do. That's step one. Step two is another area where many organizations fall short. It involves equipping your reps with the ability to articulate differentiation in a way that has meaning to the buyer.

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Digging Deep Creating the Right Questions Flow for Effective Discovery

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Categories: Differentiation

Methods to Increase Sales: Nailing Your Proof Points

There's not a salesperson out there that doesn't love having a multitude of case studies and customer testimonials that demonstrate the value and differentiation of your solutions. Proof points help move individual opportunities forward, gaining attention of prospects and mitigating purchasing risk. Elite salespeople know how to use them effectively. Elite sales organizations have a process around capturing them and using them.

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Categories: Company Alignment  |  Differentiation  |  Qualification

How to Enable Your Sales Team to Execute at the Buyer-Level

The fastest path to improving sales results is to effectively translate the business strategy into execution, at the critical point of sale. Your salespeople need to be equipped to act in a way that's focused on nothing but the buyer. That focus is the key to enabling your sales team to execute repeatedly at the buyer-level.

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Categories: Differentiation  |  Negative Consequences  |  Sales Negotiation

Simple Strategies to Increase Win Rates

If each rep in your sales organization could win one more opportunity a quarter, what would that do to your bottom line? Increasing your win rates demands attention from the top-down and the ground-up in a sales organization. While lasting change always takes consistent effort and leadership, there are some simple strategies you can reinforce with your sales teams that will help them focus on closing more deals, faster.

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Categories: Differentiation  |  Sales Process

How to Use Differentiators to Influence the Sales Process

Enabling your reps with the ability to articulate your differentiation in a way that has meaning to the buyer can be the one thing that makes the difference between meeting your revenue goals or continuing to struggle in your sales organization.  As a sales leader, you are ultimately responsible for the number. It's up to you to make sure your reps, front-line managers and everyone who engages with customers are crystal clear on what makes you different from the competition.  

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