Categories: Differentiation | Sales Messaging | Scaling Sales
If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story. A great product sets the stage, but sales runs the show – so what can sales leaders in the tech world and beyond learn from the sales process of these standout firms?
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