Categories: Company Alignment | Customer Success | Differentiation | Sales Leadership | Sales Training Initiative
With countless sales training and enablement providers vying for attention, choosing the right partner can feel like navigating a maze of promises and playbooks. So why choose Force Management as your partner for driving the change that yields outcomes like improved sales productivity, better forecasting accuracy, and lowered churn? Because we don’t just train sales teams—we transform them. Hundreds of sales leaders who’ve partnered with us multiple times say that our approach stands apart from other options by what happens before, during, and after our training events. Long before your team’s training starts, we help your leaders achieve alignment on the most critical messaging, differentiation, and selling processes for your customers. We extend this work beyond your SKO or training event, integrating it into your company’s DNA to instill the discipline needed to drive progress and meet targets every quarter. It’s all three: the power of the pre-training executive alignment workshops, the best-in-class sales methodologies customized for you, and the dedicated customer success team that helps ensure lasting impact and results. Here are details on the pre-work and post-work that anchor major sales initiatives, along with insight from B2B tech leaders on how this approach led to successful outcomes for their companies.
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Categories: Differentiation | Sales Leadership | Sales Training Initiative | Unicorn Companies
Less than 1,600 companies have ever achieved Unicorn status, which means they achieved a $1B valuation benchmark without going public. While the number of Unicorns has tripled over the past six years, they remain incredibly rare—fewer than 1% of tech startups get there. The ones that reach Unicorn-level don’t just grow—they scale with precision through a go-to-market (GTM) strategy that elevates a great product into a market leader. At Force Management, we’ve partnered with over 140 of these elite companies. Across these engagements, three common strategies consistently emerge: cross-functional alignment on customer value, managers are equipped to coach, and executive buy-in that drives the initiative from the top down. Here’s a breakdown of how our Unicorn clients implemented these strategies:
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Categories: Competitors | Differentiation | Sales Leadership
As a leader responsible for ambitious company revenue targets, you have several options to improve execution. You can organize an internal initiative, or work with one of the many sales training providers claiming to impact your bottom line. We've helped over 130 sales organizations grow their valuation to $1B+. In 20 years of partnering with revenue leaders, more than 350 of them have returned with their next company. What brings them back is clear: ROI. We asked some of our repeat partners what drove their decision to partner with us time after time. Here are the top three things they say set us apart.
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Categories: Differentiation | Sales Conversation | Sales Leadership | Sales Transformation
For today's B2B tech firms, the path to rapid growth and repeatable revenue means advancing through stages and change. Each transformation story is different, but most boil down to three keys for success: choosing the right strategy or partner, applying the new methodology within daily rhythms, and ensuring long-term adoption. When Patra, an insurance-tech provider, crossed the $100M in ARR benchmark, their leadership launched a partnership with Force Management to elevate their go-to-market approach with the goal of doubling their revenue. One year into the partnership, Patra realized outcomes including a 143% increase in win rate, a 48% increase in Average Deal Size, more bookings, and faster times-to-close. Read the full Patra-Force Management Case Study here. Let’s look at how Patra found success and their approach to these three key areas:
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Categories: Differentiation | Sales Messaging | Scaling Sales | Unicorn Companies
If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any private company – to reach a valuation of $1 billion without an IPO. As a revenue leader, your success is tied to securing growth, increased returns, and higher valuation. So what do unicorns and their leaders do differently that sets them so far apart from the competition?
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Categories: Customer Success | Differentiation | Sales Leadership | Selling Technology
Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts. Fostering alignment between the traditional sales organizations and your CS team is one way today’s top B2B SaaS and Tech firms gain an advantage in a competitive marketplace. When CS is able to maintain continuity through handoffs and convey value through the post-sale stages of the customer relationship, organizations reap the benefits of high renewal rates, reduced churn, and increases in Net Retention Revenue. For revenue team leaders selling HiTech solutions, we’ve designed this leader playbook for improving CS execution. Dig in for more strategies and thought leadership from leaders who’ve built and leveraged elite CS teams.
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