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Categories: Economic Change  |  Partners  |  Sales Leadership  |  Scaling Sales

3 Steps to Develop Your Channel Partner Program

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula: Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

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