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The Command CenterTM
The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.
Categories: Sales Transformation
One of the most important things you can do to ensure success of your sales kickoff is to have a plan for reinforcing the concepts, processes and/or tools you’re rolling out at the event. One of the best ways to ensure that reinforcement happens is to have specific calls-to-action at the end of the event. Too often, these CTAs are throwaways. They’re tossed on a slide at the end of the final day. The presenter rushes through them while everyone fidgets, anxiously awaiting to get to the airport or to the bar. Do yourself a favor. Spend time crafting the CTAs and ensure you’re rolling them out in a way that they actually completed.
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Categories: Sales Kickoff
Force Management just participated in Software Executive Magazine’s Executive Forum in New York. The event brought together executives from high-tech companies who shared best practices on things like driving customer success, building an effective channel program, and setting your organization up for a successful exit. One panelist mentioned his distaste for the traditional sales organization, specifically around the high-dollar investments companies make in salespeople that fail to show that their worth that spend.
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Categories: Sales Kickoff
If you're like most sales organizations, you are earmarking a hefty budget for next year's sales kickoff. How effective these events are depends on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle.
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Categories: Sales Kickoff
We've been writing a lot about executing an effective sales kickoff. While we aren't event planners nor do we center our business around giving big room keynotes, we do know something about aligning a major event to an important business strategy. Done right, sales kickoffs can often be the driver of company change. The event that marks the change from doing things the old way to the new way of operating.
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Categories: Sales Kickoff
If you’ve been in sales for longer than five minutes, you know that the sales kickoff meeting is a yearly tradition of many B2B sales organizations. The event is one of the few, if not the only, time that the entire sales organization comes together to align on what’s ahead for the upcoming year.
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Categories: Company Alignment | Sales Kickoff
The sales kickoff meeting is the yearly tradition in many sales organizations. They've been happening for decades. Some of them are legendary and you've probably shared a story or two with your colleagues about what happened when. "We were in Las Vegas around 2001. The meeting ended around 5 and then we went out...." Yeah, we've heard that one too.
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