Categories: Sales Messaging
Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. Through a conversation on the Revenue Builders podcast, Chief Marketing Officer at TripActions, Meagen Eisenberg shares why generating this company-wide alignment is critical, “To fight for larger players and enterprise deals, the entire company needs to know the value your solutions drive for your customers and understand how to develop and sustain that value for customers.” As you work closely with company leaders to define opportunities to improve sales performance, you may find there is a lack of agreement cross-functionally on what's important to your buyer. These gaps and misunderstandings are not uncommon, especially as companies mature into their B,C, or even D-level rounds and new executives join the business. However, misalignment can significantly impact your sales organization's ability to land high-value accounts. When you correct this misalignment, it can lead to increased margins and market share.
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Categories: Company Alignment | Sales Messaging
While the delineation between marketing and sales can vary from one organization to the next, establishing a close working relationship between both areas remains critical. The most successful companies are the ones with leaders who can mitigate any silos and ensure the entire customer-facing organization is aligned with what’s most important to their buyer. Find ways to establish clear alignment with your marketing counterparts to build a revenue engine that powers aggressive growth in your market.
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Categories: Talent Management
Your most important asset is your people. How can you own the talent management process to make your people your sales organization's biggest competitive advantage? In this era of mass resignations and global hiring, it's critical for sales leaders to take ownership of their talent management process. Recently, a Microsoft survey stated that 52% of young people polled say they are likely to consider changing employers this year. On the Revenue Builders podcast, leaders have been sharing similar findings. Mike McSally, an accomplished talent leader with 30+ years in the business, shares his insight on the Great Resignation, highlighting that nearly, “8 out of 10 people that are gainfully employed today are willing to entertain a new opportunity.” Next-level leaders are finding ways to differentiate their approach to talent management. See how you can take ownership, make an impact and retain your top sales talent.
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Categories: Podcasts
What do the most successful business leaders do to take themselves and their people to the next level? Tune into these episodes for insight on how to build and lead elite sales teams. Hear from dynamic revenue leaders on how they got to where they are now, and the trials and tribulations of their journeys. Take actionable advice, enjoy John McMahon and John Kaplan's banter (we hear it's a hit), and dig in. Listen to the Revenue Builders podcast on your favorite podcast player, so you can easily download, listen and share.
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Categories: Sales Planning | Sales Process
Each player on the executive team has a different perspective. The CFO is the ears of an organization. They combine everything they hear from leadership to create a balanced plan. They want to yield healthy growth. They go for accuracy.
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Categories: Talent Management
In this wave of mass resignations and global hiring, reduce hiring challenges and cost by narrowing your sales manager's focus. Define what the ideal sales talent candidate looks like for your organization so you can help your managers hire the right people for growth. The topic of sales talent has come up often on the Revenue Builders Podcast. John McMahon and John Kaplan dig deep with their guests, pulling out top-level advice you can use to make your sales talent a competitive advantage for your company.
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