Categories: Company Alignment | Sales Transformation | Sales and Marketing
In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.
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Categories: Podcasts
This month on the Revenue Builders Podcast brought powerful stories of character-building and connection and how they lead to stronger leadership in business and beyond. From overcoming adversity to understanding human behavior, these leaders share unique people-forward approaches to leadership that should inspire anyone, wherever they are in their careers. Learn how to drive effective behavior from your teams with compassion and strategic compensation, and discover the impact of personal commitment to values like gratitude and resilience. Whether you're a current sales leader or an aspiring one, these conversations offer insights to help you be successful. Dig in! We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders Podcast on your favorite podcast player, so you never miss an episode.
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Categories: Sales Leadership | Sales Messaging | Sales Transformation
The pressure to grow revenue is higher than ever for today's company leaders. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Despite recent economic and cultural shifts, the primary challenge revenue leaders are faced with today is one we've been dealing with for over 20 years as we've helped over 140 unicorns achieve and sustain growth: How can leaders drive company-wide execution that moves the needle on their strategic priorities? The answer is evergreen: alignment. While the customer objections and the tech stack have and will continue to evolve, potentially impacting the behaviors and messaging you must align behind — the enduring truth of building and scaling high-performing organizations is that alignment is the foundation of consistent execution, productivity and revenue.
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Categories: Government Buyers
While we don't know how the government budget showdown will end, one thing we do know is that the federal government is shifting how it buys technology - and organizations need to make sure they're adapting. With the rise of the Department of Government Efficiency (DOGE), agencies are moving away from feature-based buying and toward outcome-driven decisions. That means sales teams must evolve from technical demos to strategic conversations that clearly show how their solutions support agency missions and deliver measurable results. Top government priorities include:
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Categories: Podcasts
This past month on the Revenue Builders Podcast, our hosts welcomed guests who are redefining what it means to be 'elite' in their field; from enterprise sales to the US Government. In these eye-opening conversations, we learn that grit and emotional intelligence are just as important as tangible skills. We hear lessons about leading in times of change, and how to be the catalyst of change. We break down the anatomy of big-ticket enterprise deals and government budgets, and learn the commonalities between leading across all of these different environments. September's guests have unique experiences and wisdom to share, and we hope you'll find their stories motivating. Dig in to our September featured episodes below. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders Podcast on your favorite podcast player, so you never miss an episode.
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Categories: Company Alignment | Sales Training Initiative | Sales Transformation
So you invested in a sales enablement initiative. Maybe you launched a new sales methodology or qualification framework. But six months, a year, two years down the road, you realize it’s not delivering the results you need.
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