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The Command CenterTM
The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.
Categories: Sales Kickoff | Sales Transformation
You may have noticed that we've been publishing a lot of content recently on sales kickoffs, including an on-demand webinar, an ebook and even a Facebook Live chat about making sure your next SKO is effective. The content resonated with a lot of our blog readers and we received a slew of questions on the topic. Here are some of the most frequently asked questions. Use the answers below to help you plan a successful event.
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Categories: Company Alignment | Sales Transformation
Growth is often a goal of anyone leading a company. As many of you know, there is an art and a science to setting up your organization to successfully maneuver through seasons of growth.
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Categories: Channel Sales
A channel program is an effective way to increase your capacity and expand market share. However, without putting resources behind enabling this avenue for revenue, you’ll likely do more harm than good. To garner the many benefits that come from a robust channel program, you need to put the time and resources into ensuring your channel sellers have the same understanding of your value and differentiation as your own field or inside sales teams.
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Categories: Sales Transformation
One of the most important things you can do to ensure success of your sales kickoff is to have a plan for reinforcing the concepts, processes and/or tools you’re rolling out at the event. One of the best ways to ensure that reinforcement happens is to have specific calls-to-action at the end of the event. Too often, these CTAs are throwaways. They’re tossed on a slide at the end of the final day. The presenter rushes through them while everyone fidgets, anxiously awaiting to get to the airport or to the bar. Do yourself a favor. Spend time crafting the CTAs and ensure you’re rolling them out in a way that they actually completed.
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Categories: Sales Kickoff
Force Management just participated in Software Executive Magazine’s Executive Forum in New York. The event brought together executives from high-tech companies who shared best practices on things like driving customer success, building an effective channel program, and setting your organization up for a successful exit. One panelist mentioned his distaste for the traditional sales organization, specifically around the high-dollar investments companies make in salespeople that fail to show that their worth that spend.
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Categories: Sales Kickoff
If you're like most sales organizations, you are earmarking a hefty budget for next year's sales kickoff. How effective these events are depends on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle.
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