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Categories: Sales Kickoff

Our Best Sales Kickoff Resources

It is never too early to start thinking about your sales kickoff. Having a specific plan to align the event with the overall company growth goals and objectives for the year is critical to not only the event's success, but will help drive results after the kickoff. The best sales leaders in the world understand these events are about more than just the sales team. Used strategically, they can align the overall company on what's most important - the customer. That's why we've been writing a lot about the sales kickoff these past few weeks. The more your event is aligned with company-level objectives, the more it will set your salespeople up for success in the next four quarters.

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Categories: Sales Kickoff

Ideas for Planning a Sales Kickoff That Will Stick With Your Team

Many companies spend significant time and resources planning and executing their sales kickoff. If done right, the effort can be well worth it in the long run. Positive results can accumulate in the coming quarters and years down the line. In our webinar, "Your Next SKO: Stop the Insanity," we received several questions about planning a sales kickoff that will stick with your team. You can't underestimate the importance effective planning has on achieving these results.

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Categories: Company Alignment  |  Sales Kickoff

Your SKO Agenda: Planning an Event that Aligns with Your Company Business Strategy

One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. From there, your SKO agenda should be prioritized by the objectives and the outcomes you want the event to drive as it relates to that strategy.

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Categories: Sales Kickoff

How to Convert Skeptics at Your Sales Kickoff

This blog contains content from our Ultimate Sales Kickoff Resource Guide.  Check out all our great sales kickoff resources and tools here. In our recent sales kickoff webinar, a few of our attendees asked about how to present the content in a way that diminishes the amount of skepticism in the room. We put that question to some of our expert facilitators who often deal with a lot of skepticism when they're helping sales leaders drive change.  Since, many of you are about to launch your sales kickoffs, I've summarized their advice. This list may help you craft a few talking points for your event.

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Categories: Sales Kickoff  |  Sales Transformation

Your Questions Answered: How to Plan a SKO that Makes a Difference

This blog contains content from our Ultimate Sales Kickoff Resource Guide.  Check out all our great sales kickoff resources and tools here. You may have noticed that we've been publishing a lot of content recently on sales kickoffs, including an on-demand webinar, an ebook  and even a Facebook Live chat about making sure your next SKO is effective. The content resonated with a lot of our blog readers and we received a slew of questions on the topic. Here are some of the most frequently asked questions. Use the answers below to help you plan a successful event. 

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Categories: Sales Kickoff

Why We Hate Sales Kickoffs

Force Management just participated in Software Executive Magazine’s Executive Forum in New York. The event brought together executives from high-tech companies who shared best practices on things like driving customer success, building an effective channel program, and setting your organization up for a successful exit. One panelist mentioned his distaste for the traditional sales organization, specifically around the high-dollar investments companies make in salespeople that fail to show that their worth that spend.

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