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Categories: Adoption and Reinforcement  |  Economic Change  |  Sales Kickoff

Your SKO: How to Drive Long-Term Adoption & ROI

With the season for sales kickoffs approaching, the current economy is likely a driving influence on your plan. Given the shifting market dynamics, ensure you use your SKO resources where it matters most, and equip your team to drive lasting results long after the SKO ends. Affecting real change on sales behaviors requires more than a two-day SKO event or one-off virtual training session. Teams that compete next year, will be the ones who were equipped from the get go, at the SKO, and then supported along the way as they adjusted their sales actions. In times of economic pressure, elite leaders use their SKO as a critical event to build proficiency around key components of sales effectiveness, whether it be sales messaging, planning, execution or qualification. While the work may start at the SKO event, it’s critical that there’s also a plan to maintain momentum beyond the event, measure ongoing performance and drive the adoption of new sales behaviors.

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Blog Feature

Categories: Economic Change  |  Sales Kickoff  |  Sales Leadership

Prepare for Economic Change: Use Your SKO to Invest in Your Salespeople

Your sales kickoff is a crucial tool for maximizing your sales team's potential. As the economy shifts, leaders are looking to increase efficiency in critical areas to hit their revenue goals. 

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Blog Feature

Categories: Economic Change  |  Sales Kickoff

3 Skills Sales Reps Need to Hit Revenue Targets in a Tightening Economy

Rising economic headwinds are changing the selling landscape for your sales organization. As revenue pressures mount and buyer pushback increases, help your salespeople weather the storm and come out stronger.  Right now, elite leaders are identifying opportunities to strengthen their salespeople’s core selling competencies, so they can better serve customers and maintain pipeline through this season. These are the three must-have skills your sellers can use to sell consistently in a challenging economic climate.

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Blog Feature

Categories: Adoption and Reinforcement  |  Sales Kickoff  |  Sales Leadership

Actions Sales Leader Take to Maximize SKO Success

Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth.  

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Blog Feature

Categories: Sales Kickoff  |  Sales Leadership

Taking on a New VP of Sales Role? Key Resources to Help You Get Started

You’ve put in the work to achieve your new position and now you’re aiming to make an immediate impact on sales success. We’ve pulled together some of our most popular resources that apply to people in a new sales leadership role. As you build your execution plan, leverage these insights to avoid setbacks and implement a strategy that gets results. 

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Blog Feature

Categories: Sales Kickoff  |  Sales Leadership

Use Your Sales Kickoff to Increase Talent Retention & Revenue Growth

If you’re aiming to boost seller capabilities through an enablement initiative, ensure your efforts and resources drive the front-line impacts you need. Consider a strategic sales initiative that not only uplifts employee skill sets but also their engagement, or commitment to solving customer problems and getting results. A Gallup study recently cited in this Wall Street Journal article showed replacing an employee can cost twice as much as the annual salary. Costs that could be avoided with effective engagement programs.

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