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Categories: Sales Kickoff

How to Convert Skeptics at Your Sales Kickoff

In our recent sales kickoff webinar, a few of our attendees asked about how to present the content in a way that diminishes the amount of skepticism in the room. We put that question to some of our expert facilitators who often deal with a lot of skepticism when they're helping sales leaders drive change.  Since, many of you are about to launch your sales kickoffs, I've summarized their advice. This list may help you craft a few talking points for your event.

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Categories: Sales Kickoff  |  Sales Transformation

Your Questions Answered: How to Plan a SKO that Makes a Difference

You may have noticed that we've been publishing a lot of content recently on sales kickoffs, including an on-demand webinar, an ebook  and even a Facebook Live chat about making sure your next SKO is effective. The content resonated with a lot of our blog readers and we received a slew of questions on the topic. Here are some of the most frequently asked questions. Use the answers below to help you plan a successful event. 

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Categories: Sales Kickoff

Why We Hate Sales Kickoffs

Force Management just participated in Software Executive Magazine’s Executive Forum in New York. The event brought together executives from high-tech companies who shared best practices on things like driving customer success, building an effective channel program, and setting your organization up for a successful exit. One panelist mentioned his distaste for the traditional sales organization, specifically around the high-dollar investments companies make in salespeople that fail to show that their worth that spend.

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Categories: Sales Kickoff

Sales Kickoff Meetings: How to launch a sales kickoff that actually moves the needle

If you're like most sales organizations, you are earmarking a hefty budget for next year's sales kickoff. How effective these events are depends on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle.

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Categories: Sales Kickoff

How to Get More Buy-In for What You Need at Your Sales Kickoff

We've been writing a lot about executing an effective sales kickoff. While we aren't event planners nor do we center our business around giving big room keynotes, we do know something about aligning a major event to an important business strategy. Done right, sales kickoffs can often be the driver of company change. The event that marks the change from doing things the old way to the new way of operating.

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Blog Feature

Categories: Sales Kickoff

How to Set Objectives for Your Sales Kickoff

If you’ve been in sales for longer than five minutes, you know that the sales kickoff meeting is a yearly tradition of many B2B sales organizations. The event is one of the few, if not the only, time that the entire sales organization comes together to align on what’s ahead for the upcoming year.

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