Categories: Sales Kickoff
SKO season is quickly approaching. If your company is making strategic shifts that you need to align your sales organization behind, the time to start defining your execution plan is now. There are good SKOs, great SKOs and ones that unfortunately fall flat. Help your enablement team avoid common mistakes that will negatively impact seller engagement and outcomes. Here are our top resources that sales leaders like yourself have found the most value in:
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Categories: Sales Kickoff | Sales Leadership | Sales Process
The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budgets - can you afford to invest in an event that doesn't move the needle on your business objectives for the year? Ensure your sales kickoff event makes it out of the conference room (or Zoom meeting) and into the day-to-day activities to drive meaningful impact on revenue. The key to ensuring SKO success beyond the event is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes. Then, commit to making it happen.
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Categories: Front-line Managers | Sales Kickoff
We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO. Here are three ways to support your front-line sales managers before the sales kickoff that will help maximize the impact of your event:
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Categories: Sales Kickoff | Sales Transformation
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices, and tools here. Sales Kickoffs are meant to get the sales team motivated toward a common goal for the upcoming year. Your upcoming SKO will be an important opportunity to instill this motivation and align your team to execute mission-critical sales activities. Ensure the right outcomes and objectives are prioritized in your SKO agenda in a way that drives that company strategy. Set clear, measurable objectives for your SKO and, ultimately, your revenue team. After all, the SKO is just one or two weeks of the fiscal year. Clear objectives for the kickoff and beyond will be imperative to drive consistent sales performance in a complex selling environment. Set your objectives now so you and your enablement team know what you have to achieve to drive revenue goals. Below are a few things to factor in when you begin to set clear objectives for your next sales kickoff.
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Categories: Adoption and Reinforcement | Sales Kickoff | Sales Leadership
Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth. Whether you're approaching your sales kickoff or you've just wrapped up your event, these five actions will help you get the greatest return on investment and ensure your efforts drive results all year.
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Categories: Economic Change | Sales Kickoff
As a new fiscal year approaches, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year may have presented new challenges for your sales team, whether due to external market factors or internal changes as your organization scales to pursue greater revenue. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.
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