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Categories: Adoption and Reinforcement  |  Sales Kickoff

Insights on Maintaining Virtual SKO Momentum

If you launched some type of virtual sales kickoff event this year or you’re building momentum for an upcoming sales initiative, what’s your plan to reinforce it throughout the year? Anyone who has launched a strategic sales initiative knows it’s a big effort. This year, company leaders are getting strategic with how they’re planning to maintain SKO momentum, adapting their reinforcement efforts to drive success in the increasingly remote sales environment.

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Categories: Buyer Alignment  |  Sales Kickoff  |  Sales Messaging

Four Reasons Your Sales Messaging Framework Needs a Refresh

Your sales reps are having conversations with critical leads right now. The challenge for many organizations is that those buyer needs may have changed or perhaps the solutions they’re selling have shifted. In the flurry of trying to drive pipeline and close deals, stopping to train sales teams on the tools they need to excel in this environment may unfortunately, fall by the wayside. 

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Categories: Sales Kickoff

Our Top 5 Sales Kickoff Resources

SKO season is quickly approaching. Like many aspects of this year, sales leaders are again faced with having to rethink the norm and find new ways to achieve their desired outcomes. Sales leaders are considering what makes sense for this year's SKO event, and how it can be used efficiently to align sales organizations around what’s needed for 2021. If you’re responsible for equipping your sales teams to hit next year’s growth goals, we have resources that can help. Review some of the insights that other sales leaders, like yourself, have found the most value in. These are our most popular sales kickoff resources:

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Categories: Sales Kickoff  |  Sales Leadership  |  Sales Process

Don’t Let Your Sales Initiative Fail: Lead from the Front

With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes. Then, commit to making it happen. 

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Categories: Sales Kickoff  |  Sales Leadership  |  Sales Transformation

Why Relevance and Customization Are Key to the Success of a Sales Initiative

Many companies spend significant time and resources planning and executing their sales transformation initiatives and/or sales kickoff events. If done right, the effort can set your sales organization (and yourself) up for long-term success. Positive results can accumulate in the coming quarters and years down the line ... that is if you can ensure that critical concepts of your initiative stick with your sales team. Achieving sales transformation demands relevancy to your sales organization to ensure lasting outcomes. 

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Categories: Sales Kickoff  |  Sales Process

How to Equip Managers to Drive Lasting Results from a Sales Initiative

First-line managers, more often than not, are the linchpin to whether a sales enablement initiative sticks or falls by the wayside. If your managers see how invested you are in the change initiative’s success, they’ll see the importance of driving long-term reinforcement and adoption. To get managers to put in the work required to drive results, 30, 60, 90 days after the launch of your initiative, you’ve got to put in the work 30, 60, 90 days before the launch of your initiative. Here’s how you can get your managers on board and equipped to move the needle.

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