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Categories: Sales Execution  |  Sales Kickoff  |  Sales Leadership

Don’t Let Your Sales Initiative Fail: Lead from the Front

With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes. Then, commit to making it happen. 

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Categories: Sales Kickoff  |  Sales Leadership  |  Sales Transformation

Why Relevance and Customization Are Key to the Success of a Sales Initiative

Many companies spend significant time and resources planning and executing their sales transformation initiatives and/or sales kickoff events. If done right, the effort can set your sales organization (and yourself) up for long-term success. Positive results can accumulate in the coming quarters and years down the line ... that is if you can ensure that critical concepts of your initiative stick with your sales team. Achieving sales transformation demands relevancy to your sales organization to ensure lasting outcomes. 

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Categories: Sales Execution  |  Sales Kickoff

How to Equip Managers to Drive Lasting Results from a Sales Initiative

First-line managers, more often than not, are the linchpin to whether a sales enablement initiative sticks or falls by the wayside. If your managers see how invested you are in the change initiative’s success, they’ll see the importance of driving long-term reinforcement and adoption. To get managers to put in the work required to drive results, 30, 60, 90 days after the launch of your initiative, you’ve got to put in the work 30, 60, 90 days before the launch of your initiative. Here’s how you can get your managers on board and equipped to move the needle.

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Categories: Sales Execution  |  Sales Kickoff  |  Sales Messaging  |  Sales coaching

#1 Ranking Objective for CROs: Cracking into New Accounts

Cracking into new accounts is the top challenge of sales leaders in the current environment. Sales Mastery just released new data after asking 200+ sales leaders for their top sales objective moving forward. While new accounts topped the list, selling more in existing accounts, optimizing lead generation and conversion, and decreasing churn rounded out the top challenges for sales leaders and managers. as they plan to hit their numbers in 2020. At the same time, these challenges are driving key sales enablement priorities. Below are the top three sales enablement initiatives CROs are using to move the needle, according to Sales Mastery, and how to use them to right the course in your sales organization. 

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Categories: Sales Kickoff

How to Set Up an Effective Adoption Plan Around Your Sales Kickoff

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our great virtual sales kickoff resources and tools here. No doubt this year has you rethinking your sales kickoff “event”. We’re working with many sales leaders right now who are considering shifting their SKOs and instead, launching broader sales transformations aimed at improving sales performance. They’re investing what would be travel and entertainment budgets into strategic sales training engagements they can launch virtually, with the goal of enabling their sales teams to be able to execute against the company’s overall strategic goals.  This shift demands sales leaders view the SKO not as an event, but rather part of an initiative that will drive measurable results and lasting impact.

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Categories: Sales Kickoff

How a Virtual SKO Can Move Your Organization Forward

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our great virtual sales kickoff resources and tools here. When the pandemic hit, plans were already in the works for many sales organizations to launch a new sales initiative. But those plans had to wait, while companies tried to figure out what they were going to do and how they were going to move forward. Lately, we've seen a lot of companies come forward, ready to take action. Their leaders realized their company can’t wait any longer to launch initiatives that are critical to their future success. Sales leaders are making decisions on ways to keep their sales reps productive in this economic environment. The organizations that will succeed are the ones that choose to move forward, despite the circumstances.

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