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Categories: Sales Kickoff  |  Sales Messaging

Use Your Virtual SKO to Invest in Your Salespeople

If you decide to move forward with a virtual sales kickoff event, it will have its benefits. You can forego the hefty budget required for hotel stays, travel expenses and other in-person provisions. Your sellers will be "out of the field" less, which means less time away from critical sales activities. You can also reset the event according to your organization's priorities, which may mean getting busy with SKO planning earlier or later than you’re used to. The budget saved from travel and entertainment expenses gives leaders and executives the opportunity to invest in their salespeople. With a virtual SKO, company executives and sales leaders have the chance to invest in sales initiatives and training aimed at improving their salespeoples' ability to hit their numbers next year. It gives these leaders an actionable way to support their mangers and reps, who have worked harder than ever to build pipeline and bring in revenue during these challenging times. Here are three ways you can use your next sales kickoff event to invest in your salespeople (and your organization's) success.

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Categories: Company Alignment  |  Sales Kickoff  |  Sales Productivity

Sales Leaders: What Your Top Performers are Thinking in Your Sales Kickoff Presentation

Many of you are prepping for your sales kickoff. We often put so much into the planning of the SKO, that sometimes we fail to give the same amount of attention to the actual presentation we will give at the event. The sales kickoff is often the one chance sales leaders have to get the momentum going at the beginning of the fiscal year. Past quarters are over and done with and the SKO is a time to start fresh, right the course and chart the path towards increased sales productivity and revenue.

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Categories: Sales Kickoff

Our Best Sales Kickoff Resources

It is never too early to start thinking about your sales kickoff. Having a specific plan to align the event with the overall company growth goals and objectives for the year is critical to not only the event's success, but will help drive results after the kickoff. The best sales leaders in the world understand these events are about more than just the sales team. Used strategically, they can align the overall company on what's most important - the customer. That's why we've been writing a lot about the sales kickoff these past few weeks. The more your event is aligned with company-level objectives, the more it will set your salespeople up for success in the next four quarters.

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Categories: Sales Kickoff

Ideas for Planning a Sales Kickoff That Will Stick With Your Team

Many companies spend significant time and resources planning and executing their sales kickoff. If done right, the effort can be well worth it in the long run. Positive results can accumulate in the coming quarters and years down the line. In our webinar, "Your Next SKO: Stop the Insanity," we received several questions about planning a sales kickoff that will stick with your team. You can't underestimate the importance effective planning has on achieving these results.

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Categories: Company Alignment  |  Sales Kickoff

Your SKO Agenda: Planning an Event that Aligns with Your Company Business Strategy

One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. From there, your SKO agenda should be prioritized by the objectives and the outcomes you want the event to drive as it relates to that strategy.

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Categories: Sales Kickoff

How to Convert Skeptics at Your Sales Kickoff

This blog contains content from our Ultimate Sales Kickoff Resource Guide.  Check out all our great sales kickoff resources and tools here. In our recent sales kickoff webinar, a few of our attendees asked about how to present the content in a way that diminishes the amount of skepticism in the room. We put that question to some of our expert facilitators who often deal with a lot of skepticism when they're helping sales leaders drive change.  Since, many of you are about to launch your sales kickoffs, I've summarized their advice. This list may help you craft a few talking points for your event.

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