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Blog Feature

Categories: Economic Change  |  Sales Kickoff

How to Define a High-Impact Priority for Your Sales Kickoff

As we approach 2024, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year, marked by economic downturns and shifting market dynamics, may have presented new challenges for your sales team. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.

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Blog Feature

Categories: Economic Change

5 Areas of Focus for Your SKO in the Current Economy

Ongoing uncertainty in our economy may demand a strategic pivot for how you reach revenue goals in your sales organization in the coming year. Like many sales organizations, you may have faced new challenges due to economic shifts this year. As we enter into sales kickoff planning season without a clear picture of what next year will look like, the challenge becomes identifying which priorities are most critical to devote resources to. Your sales kickoff is an opportunity to create the momentum your team needs to tackle whatever happens in the coming year. Take advantage of that opportunity by using this event to align on strategic initiatives, reinforce core methodologies, and lay the groundwork for habits and practices that will drive revenue even through the unexpected. Start making your plan now to reinforce these priorities before, during and after the SKO so you can ensure a high-impact event that helps your team successfully move through a challenging environment and hit revenue targets.

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Categories: Economic Change  |  Partners  |  Sales Leadership  |  Scaling Sales

3 Steps to Develop Your Channel Partner Program

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula: Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

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Blog Feature

Categories: CRO Best Practices  |  Economic Change  |  Sales Leadership

Q&A with Top Sales Leaders: Navigating Success in a Challenging Market

We recently hosted a panel discussion with several top revenue leaders in the sales industry, facilitated by sales veteran and Force Management Partner Brian Walsh. Boomi CRO Marcy Campbell, NWN Carousel CEO and President Jim Sullivan, and Battery Ventures Operating Partner Bill Binch joined us to share each of their unique perspectives on what's driving positive revenue outcomes for sales organizations in our ever-changing economic environment.

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Blog Feature

Categories: Economic Change  |  Sales Leadership

Our Most-Asked Questions from the Industry Leadership Panel

We recently hosted an Industry Leadership Panel where we talked to three growth-oriented business leaders about what top organizations are doing to drive success in the current market. There were a few questions we saw over and over again from the audience, so we wanted to take the time to provide some relevant resources around those topics. Keep reading for podcasts, blogs and videos from our library that address the four most commonly asked questions from our webinar about economic change. We got even more nuanced and unique perspectives on these topics from our panel guests during the event. If you missed the panel discussion, you can watch it on demand here. The conversation dove into specific lessons and action items for leaders in every industry on how to support teams, shift priorities, and drive growth outcomes in our current economy.

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Blog Feature

Categories: Cloud Computing  |  Cybersecurity  |  Economic Change

3 Critical Seller Skills for Selling Cloud Computing and Security Tools in Today’s Economy

Every industry is impacted by the ongoing economic uncertainty in recent months, including cloud data and cybersecurity sales. Whether your team sells SaaS, IaaS or PaaS solutions, you’ve likely been faced with customers changing purchasing protocols and placing higher scrutiny on budget approvals. These obstacles may present a huge threat to your company’s growth goals unless you’re able to adapt your sales approach to address these new challenges. Now is the time to support new behaviors on your sales team to help reps have greater impact and meet your revenue objectives. We’ve outlined three of the most critical skills for cloud data and security sales reps in today’s market and how sales leaders can enable them.

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