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Blog Feature

Categories: Front-line Managers  |  Sales Leadership  |  Unicorn Companies

How Unicorn Companies Maintain Their Growth Momentum

In 2013, a venture capitalist coined the term “Unicorn” to refer to privately owned firms valued at over $1B. Back then, only 39 companies fit the criteria. Legislation had cleared the path for private companies to pursue funding and Unicorns became less mythical. By 2020, there were over 600. The real Unicorn stampede occurred in the wake of pandemic-era restrictions, fueled by rapid tech adoption and an exuberant funding environment. During 2021 alone, 537 new Unicorns were minted. Today, there are over 1250. There is no roadmap for becoming a Unicorn, but there are common threads. Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. But once they've reached the coveted Unicorn status, how do companies maintain performance and continue their steep growth trajectory? For leaders at these companies who have reached great heights and want to keep the pedal to the floor, there are three critical areas they'll need to maintain and support continued success. First, fast-growing teams need a unified sales message to leverage clarity on the value they’re bringing to the market. Second, streamline your selling processes: qualification methods, deep discovery, capturing and sharing proof points – fine-tune each component into a repeatable process embedded in your operating rhythm. Third, maintain strong talent while emphasizing retention and development. Let’s examine these three focus areas:

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Blog Feature

Categories: Company Alignment  |  Economic Change  |  Scaling Sales  |  Unicorn Companies

How to Drive Cost Optimization of Your Sales Organization

As the external economic environment continues to shift, many organizations are looking for ways to optimize costs and make their sales force more efficient. One focus area has emerged as a key differentiator for those organizations who have been able to do more with less, accelerate revenue, and exceed their objectives during this economic time: alignment. Succeeding during economic change requires all hands on deck and a united motion toward your goals. Perhaps the recent market shifts have exposed misalignment in your teams that wasn’t as critical before. Or maybe your organization has struggled to pivot to match the speed of the market, resulting in misalignment on how you’re addressing changing customer needs.

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Blog Feature

Categories: Differentiation  |  Sales Messaging  |  Scaling Sales  |  Unicorn Companies

Becoming a Unicorn Company: What Top Tech Startups do Differently

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story. A great product sets the stage, but sales runs the show – so what can sales leaders in the tech world and beyond learn from the sales process of these standout firms?

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