With recent speculation around the economic landscape, many organizations are preparing their teams for a difficult sales season ahead. Whether you're already seeing your sales team struggle with unexpected deal delays or economic uncertainty has begun to amplify underlying sales execution issues, one thing is certain: you’ve still got numbers to hit. In these moments, it’s tempting to go back to basics and manage expectations. What separates good sales leaders from great ones is their commitment to their people, no matter the season. Do more with who you have and what you have. Identify how you can help your salespeople build the critical skills they need to be relevant to customer needs, drive pipeline and close deals.
A salesperson’s time is valuable. Ensure your sales team is spending their time building a pipeline of high-value accounts. Support your sales managers and reps in developing a result-driven plan that focuses them on pursuing these high-value opportunities. Put a process in place that helps your salespeople repeatedly and consistently drive effective sales plans. Provide your managers the tools and resources to support their salespeople in finding revenue gaps in their territory, uncovering value in existing accounts and creating targeted lists based on what’s uncovered. Align your team around a consistent sales planning mindset. Here's how:
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Sales Coaching Tools
Efficiency and alignment are critical elements of sales productivity. An effective sales process provides a vehicle to enforce discipline, repeatability, predictability and validation of progress throughout a sale. Most importantly, it allows for inspection and planning – in advance. Part of the beauty of a revenue-driving sales process is its simplicity. Ensure your sales process provides the rigor and support that sales teams need to accurately predict their numbers. Here are five must-haves for every great sales process.
There’s not a sales leader out there who isn’t trying to accelerate growth. Even if you are working at a company that is driving record numbers, you're likely focused on ensuring you can scale that growth and avoid stalls. How do successful leaders ensure that they are able to maintain their company's growth rate over time?
Sales Coaching Tools
Sales managers are charged with training, motivating and coaching sales professionals on a daily basis. Your salespeople look to your front-line managers for professional development and expect to be provided the necessary resources, guidance and knowledge to be successful in their role. Remember, people quit managers before they quit companies. Drive talent engagement and improve retention by enabling your managers to give reps the critical feedback they need to improve current and future outcomes.
Adoption and Reinforcement
Creating true change within your sales team, and the revenue results that follow, takes more than a set of spreadsheets and a simple day of training. If you implement a hasty training session, you’ll short-change yourself and your salespeople. Creating organizational change requires time, commitment and a plan for reinforcement that drives lasting results. When done right, a well-thought-out strategic initiative creates transformation in a way that accelerates growth and powers valuable exits for growing companies. Here are five ways sales leaders can create top-performing sales organizations that drive significant bottom-line impacts.