Adoption and Reinforcement
One of the most critical steps you can take after a sales initiative is to execute a well thought out adoption plan. Many organizations say they have a plan to reinforce the critical tools, processes and content that they roll out in training. However, these plans often fall flat and fail to have longevity when it comes to the sales organization. Organizations that nail it are the ones that invest the necessary time, energy and resources to get the critical elements of change management right.
When salespeople learn methodologies, they can sometimes become overwhelmed by the tactics presented. However, effective processes aren't one-time events, they are executed together in one single selling motion. In our new podcast, John Kaplan breaks down some tips and tricks that help reps layer in new processes in a way that's simple and practical.
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You're seeing the signs... Your account teams are negotiating price versus value Your losing margins and leverage in negotiations Your reps are green and they're negotiating with very experienced buyers Your teams have difficulty managing customer tactics Your internal process is slowing down negotiations
In our recent sales kickoff webinar, a few of our attendees asked about how to present the content in a way that diminishes the amount of skepticism in the room. We put that question to some of our expert facilitators who often deal with a lot of skepticism when they're helping sales leaders drive change. Since, many of you are about to launch your sales kickoffs, I've summarized their advice. This list may help you craft a few talking points for your event.
You've got a sales qualification process in your organization. You feel like it should be making a difference. However, you feel like it still may have room for improvement. We've been there and we've talked to sales leaders just like you who have felt the same way. Here are some areas we encourage them to focus on to ensure their sales qualification process is making a difference.
If you are struggling to meet your 2018 numbers, you can probably attribute your challenges to the sales pipeline. Sales planning is one of our favorite topics to cover at the end of the year. There are those of you who are feeling the effects of lackluster sales planning. The bad news you're running out of time for this year. The good news is there are clear steps you can take to correct it moving forward.