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Categories: Company Alignment  |  Sales Kickoff  |  Sales Productivity

Sales Leaders: What Your Top Performers are Thinking in Your Sales Kickoff Presentation

As we start the new year, many of us are also launched into SKO season. We've been planning for months to create an event that brings the team together, boosts morale and aligns everyone on our organization's priorities for the upcoming year. Often the resulting strategy focuses on training up new or underperforming members of the sales team and communicating expectations to improve productivity in the new year. The sales kickoff is a prime opportunity to build momentum, right the course and chart the path towards increased sales productivity and revenue. In order to achieve desired levels of growth and productivity, leaders must ensure that their presentation addresses the needs of every member of their sales team. 

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Categories: Company Alignment  |  Economic Change  |  Mission Critical Success Series

How to Become a Must-Have Solution for Customers in Any Economy

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox. With recent uncertainty and shifts in the economy, price-based decisions are becoming more common. More sales organizations are competing for less budget, creating a challenging market for sellers. Leaders can support their sales teams by providing them with a repeatable value-based framework for sales messaging and elite customer care that will intrinsically link their solution to the customer’s success.

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Categories: Company Alignment  |  Sales Messaging

Partner With Your CMO on the Path to Revenue Growth

While the delineation between marketing and sales can vary from one organization to the next, establishing a close working relationship between both areas remains critical. The most successful companies are the ones with leaders who can mitigate any silos and ensure the entire customer-facing organization is aligned with what’s most important to their buyer. Find ways to establish clear alignment with your marketing counterparts to build a revenue engine that powers aggressive growth in your market.

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Categories: Buyer Alignment  |  Company Alignment  |  Sales Transformation

Product-Led Growth: Driving Cross-Functional Support to Evolve Your Go-to-Market Strategy

Scaling the success that comes with product-led growth (PLG) brings both opportunities and challenges. If your company is aiming to drive ongoing outcomes, while reducing inefficiencies across customer-facing organizations (Product, Customer Success, etc.) you may find value in what Segment prioritized, as a company, to take their organization to the next level.

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Categories: Buyer Alignment  |  Company Alignment  |  Sales Leadership

Q&A: Leadership Actions That Support Revenue Growth

Every sales leader wants to get more out of their current sales team and implement a strategy that drives immediate results. In our recent webinar, Force Management President, John Kaplan, discussed three critical areas where leadership alignment supports sales resilience and growth. We’ve compiled some of the most impactful topics and resources that you may find valuable to support your sales team in hitting revenue goals.

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Categories: Company Alignment  |  Sales Kickoff

Sales Kickoffs: The Mistake You’re Making

Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need.  We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them. 

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