The Sales Generator

The Command CenterTM

The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.

Start seeing X improvement in your Y

A support statement of your value proposition. Entice your visitor to complete your cta.

Example CTA

Blog Feature

Categories: Sales Messaging  |  Sales Productivity

Maintain Sales Productivity: Five Ways Your Company Can Focus Your Reps on Selling Value

With the news about the COVID-19 Pandemic changing daily, focus can be a challenge for a sales leader. The constant shift likely means pivoting between heavy-hearted decisions, board meetings, conversations with employees and the albeit adjusted revenue numbers.  Your customers are facing the same difficult decisions. How are you keeping your sales reps focused? Your managers equipped to maintain productivity? And, readying your organization for when the panic dies down? Here are five ways you can keep your teams focused. 

Read More

Blog Feature

Categories: Channel Sales  |  Sales Messaging  |  Sales Transformation

Three Important Factors to Drive Measurable Results in Your Channel Organization

A channel program is an effective way to increase your capacity and expand market share. However, without putting resources behind enabling this avenue for revenue, you’ll likely do more harm than good. To garner the many benefits that come from a robust channel program, you need to put the time and resources into ensuring your channel sellers have the same understanding of your value and differentiation as your own field or inside sales teams.

Read More

Blog Feature

Categories: Sales Messaging  |  Sales Transformation

A Sales Enablement Perspective: Enabling Command of the Message®

Marco Davi is a sales enablement professional with 15 years' experience in high-growth companies. He has worked with Force Management on our Command of the Message®  offering, implementing the program with a global sales force. Marco was responsible for the rollout in the UK office which included about 100 people.  He is also a certified facilitator of the program having participated in our training certification program.  Introducing and rolling out Command of the Message (CoM) in an organization is a major step in improving the overall sales strategy. As a sales enablement leader, I have seen and implemented my share of training programs. However, in my experience, Command of the Message is different than other off-the-shelf-type offerings because of its customization, particularly around the products and/or services that you sell. This customization is what creates immediate impact and provides sales reps with something they can use directly after attending the in-person training session.

Read More

Blog Feature

Categories: Sales Messaging  |  Sales and Marketing

How we Describe Command of the Message® to Sales and Marketing Leaders

It's a topic we get asked about frequently. Is Command of the Message a marketing initiative? Or, why is Command of the Message a sales initiative and not a marketing one? Indeed, the name may leave some confused, but once you understand Force Management's point-of-view, it begins to make sense for sales and marketing leaders, particularly those who are looking to create a better buyer and customer experience.

Read More

Blog Feature

Categories: Sales Messaging

How Command of the Message® Applies Across the Company

Stop for a minute and think about the departments and the sheer number of people that communicate with your prospects and customers throughout the sales engagement process. If you are selling a complex solution, these buyers may interface with dozens of your people and perhaps hundreds of messages throughout the process. It is up to your organization to ensure that those buyers receive consistency in that message. 

Read More

Blog Feature

Categories: Differentiation  |  Sales Messaging

What's the Meaning of Command of the Message?

If you've never been through a Command of the Message engagement, it's difficult to understand what commanding the sales message really means  and how your organization achieves it. We write and talk a lot about having Command of the Message®  because we believe that without it, no sales organization can thrive in a competitive environment. Command of the Message is the hallmark of a high-performing sales team.

Read More
Sales Pro Central