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Categories: Sales Messaging

Shifting to Consumption-based Pricing: Ensure Sales Alignment to Drive Numbers Up

SaaS trends show companies are increasingly making the shift to usage-based pricing models. The ability to increase monetization over time and emphasize a land and expand strategy makes consumption-based models attractive to growing companies. Aligning to new ways buyers use your product likely requires a shifted sales approach, one that equips sellers to communicate value in a way that improves their ability to (1) land high-consumption accounts and (2) ensure long-term adoption within them. Easier said than done.

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Categories: Company Alignment  |  Sales Messaging

How to Align Your Sales Team After a New Acquisition

Acquiring a company can be an exciting time for an organization. It may bring new capabilities and solution differentiators, perks for employees, verticals to target, etc… On the flip side, an acquisition also brings the challenge of incorporating updates and changes into the sales function. Depending on what was acquired, it may bring changes to your sales process, your qualification process, your negotiation frameworks and/or your sales message. Putting a disciplined plan together that equips your teams to execute at the buyer-level is critical. That plan often starts with your sales messaging framework. Here are key areas to consider as you start aligning your sales team after an acquisition. 

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Categories: Podcasts  |  Sales Messaging

Develop Proof Points That Make an Impact

Proof Points are a critical component to the sales process. They provide proof that you do what you say you can do. The more they’re aligned to your buyer through industry, problem or positive business outcome, the more effective they’ll be. Sales organizations that have a process for developing and maximizing the effectiveness of their proof points are able to leverage this important tool in a way that creates and preserves value in the sales process.  

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Categories: Sales Messaging

2020: The Great Teacher

Through podcasts, conversations and LinkedIn activity, you’ve probably heard me call 2020 the “great teacher.” No matter who you are or where you are in this world, we all have learned something about ourselves this year. I like to compare the 2020 business landscape to boats in the harbor. The water level lowered and ALL of our boats went down at the same time, but not all of our boats rose at the same time. Why did some boats raise back up and others have not and maybe will not? As I pondered that question, I thought about a few metaphors that may help explain my thoughts on why some will come out of this Pandemic stronger and in a better place to win. Here are three concepts that I think pertain to that current situation: 

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Categories: Sales Messaging  |  Sales Process

Remote Selling is Here to Stay: 3 Ways to Drive Numbers Up

Remote selling, buying, prospecting and training is here to stay. Even as lockdowns and restrictions loosen, B2B buyers continue to embrace, but also seem to prefer, remote interactions over face-to face meetings. That’s according to new research just published by McKinsey. At Force, we’ve found similar trends. Elite sales leaders are analyzing how well they’re supporting their salespeople in the remote environment, and making strategic changes to drive continued success or improve numbers.

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Categories: Buyer Alignment  |  Sales Kickoff  |  Sales Messaging

Four Reasons Your Sales Messaging Framework Needs a Refresh

Your sales reps are having conversations with critical leads right now. The challenge for many organizations is that those buyer needs may have changed or perhaps the solutions they’re selling have shifted. In the flurry of trying to drive pipeline and close deals, stopping to train sales teams on the tools they need to excel in this environment may unfortunately, fall by the wayside. 

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