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Categories: Front-line Managers  |  Sales Kickoff  |  Sales Messaging  |  Sales Process

#1 Ranking Objective for CROs: Cracking into New Accounts

Cracking into new accounts is the top challenge of sales leaders in the current environment. Sales Mastery just released new data after asking 200+ sales leaders for their top sales objective moving forward. While new accounts topped the list, selling more in existing accounts, optimizing lead generation and conversion, and decreasing churn rounded out the top challenges for sales leaders and managers. as they plan to hit their numbers in 2020. At the same time, these challenges are driving key sales enablement priorities. Below are the top three sales enablement initiatives CROs are using to move the needle, according to Sales Mastery, and how to use them to right the course in your sales organization. 

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Categories: Company Alignment  |  Front-line Managers  |  Sales Messaging

A Discussion with Tech Company Sales Leaders: What’s Top-of-Mind Right Now

If you're a sales leader, it can be helpful to hear from others in your role to know how they’re dealing with similar challenges and where they’re finding success. We recently talked sales challenges with a group of sales leaders in the high-tech industry, as part of an event with Modern Sales Pros. The organization leads several peer-to-peer discussions and virtual events throughout the year. Not surprisingly, other company leaders are focusing on improving their organization’s ability to compete and perform. Here were our top three takeaways from the conversation:

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Categories: Company Alignment  |  Front-line Managers

Three Ways Sales Leaders Can Shape What's Next

The main goal right now for many organizations, including Force Management, is to effectively lead through the turnaround while supporting customers, employees and communities in the best way possible. That’s why we wanted to share some of the insights in this recent article by McKinsey & Company on how marketing and sales leaders can shape the next normal.

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Categories: Front-line Managers  |  Sales Coaching Tools  |  Sales Leadership  |  Sales Productivity

The Role Your Managers Play in Maintaining Sales Momentum Right Now

Sales managers play a critical role in driving the success of their organization. They’re the people charged with reinforcing methodologies, coaching sales reps, communicating up in their organization and ultimately meeting team revenue goals. The good ones are expert multi-taskers and that’s why we often say that sales managers have one of the most difficult jobs in their organizations. Managers are a key component to your sales organization’s ability to maintain sales productivity right now. Enable them effectively. Distinguish yourself as a sales leader by finding areas where you can provide the most support to your front-line managers.

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Categories: Front-line Managers  |  Sales Coaching Tools  |  Sales Leadership  |  Sales Process

8 Resources to Maintain Sales Rep Productivity

Maintaining rep productivity is one of the top focus areas for the sales leaders right now. The most effective sales teams are the ones who are keeping focus on their buyer and executing a plan that's setting them up for success when business opens again. We've written a lot about productivity over the years. So, we're pulling together our top content resources for maintaining productivity.

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Categories: Front-line Managers

Remembering Jack Welch: Logos, Talent and a Disdain for Mediocrity

I was at the airport when I learned about the death of Jack Welch. The former Chairman and CEO of GE died Monday at the age of 84. As I boarded my plane that was taking me to meetings for my own company, I reflected on the impact his books Straight from the Gut and Winning had on my early business thinking.

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