Categories: Sales Kickoff
Aligning the sales strategy with the company growth strategy is a key component to successfully growing a sales organization. There’s no better time than the sales kickoff to make sure your sales team knows the company growth plan and how they as salespeople are a key component to making that happen. What do you need to do now to make sure your sales organization is set up for success next year? Consider how you can use the SKO to ensure your sales organization is aligned, equipped and motivated to execute. Here’s what to consider:
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Categories: Company Alignment | Sales Kickoff
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need. We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. Your sales talent is your only sustainable competitive advantage. In the flurry of preparing the business to face economic challenges, don't lose sight of your people. Find ways to communicate critical concepts that will drive motivation and engagement around mission-critical sales priorities. Given the current economic landscape, ensure your SKO provides the clarity your people are looking for. The SKO is your opportunity to articulate what’s expected of your salespeople next year and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Use the critical concepts below to provide clarity to your salespeople around what they can expect for the upcoming year. Understand what you need to communicate to them, early and often, throughout your SKO journey and afterward.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Defining the plan for this year's sales kickoff (SKO) has many sales leaders focused on using this year’s event to motivate and build momentum for the upcoming year. The SKO isn’t something that should just be delegated to an enablement team. It should be viewed as a strategic event that launches the sales team on a plan for success for the year. As a sales leader, it’s too important for you not to be fully involved.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Sales Kickoffs are meant to get the sales team motivated toward a common goal for the upcoming year. Given the changing economy, your SKO will be an important opportunity to instill this motivation and align your team to execute mission-critical sales activities. Ensure the right outcomes and objectives are prioritized in your SKO agenda in a way that drives that company strategy. Set clear, measurable objectives for your SKO and ultimately, your sales team. After all, the SKO, whether virtual or in-person, is just one or two weeks of the fiscal year. Clear objectives for the kickoff and beyond, will be imperative to drive consistent sales performance in a complex selling environment. Set your objectives now so you and your enablement team know what you have to achieve to drive revenue goals. Below are a few things to factor in when you begin to set clear objectives for your next sales kickoff.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Sales kickoffs are a useful tool to enable a sales organization to execute on the organization’s top goals for the year. It is easy to delegate the SKO event or get bogged down in the details of who’s doing what, where they’re doing it and how it’s going to go. After all, it may be an event you do every year. However, the key question that needs to be at the forefront for every sales leader is how are you going to use the SKO to align your sales organization around the critical outcomes you need to achieve in the upcoming year?
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