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Categories: Sales Kickoff

Our Top 5 Sales Kickoff Resources

SKO season is quickly approaching. If your company is making strategic shifts that you need to align your sales organization behind, the time to start defining your execution plan is now.  There are good SKOs, great SKOs and ones that unfortunately fall flat. Help your enablement team avoid common mistakes that will negatively impact seller engagement and outcomes. Here are our top resources that sales leaders like yourself have found the most value in:

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Categories: Sales Kickoff

An Easy Way to Drive SKO Participation and Success

In the flurry of SKO planning, it’s easy to get bogged down on the details. You and your enablement team are making a slew of decisions — who’s presenting, where are you doing it, what’s the agenda, etc. While those details are important to your overall success, don’t lose focus on your most important asset, your salespeople.

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Categories: Sales Kickoff

Top Five SKO Considerations for Sales Leaders

Aligning the sales strategy with the company growth strategy is a key component to successfully growing a sales organization. There’s no better time than the sales kickoff to make sure your sales team knows the company growth plan and how they as salespeople are a key component to making that happen.  What do you need to do now to make sure your sales organization is set up for success next year? Consider how you can use the SKO to ensure your sales organization is aligned, equipped and motivated to execute. Here’s what to consider:

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Categories: Company Alignment  |  Sales Kickoff

Sales Kickoffs: The Mistake You’re Making

Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need.  We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them. 

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Categories: Sales Kickoff

Critical SKO Concepts Sales Leaders Must Communicate

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. Your sales talent is your only sustainable competitive advantage. In the flurry of preparing the business to face economic challenges, don't lose sight of your people. Find ways to communicate critical concepts that will drive motivation and engagement around mission-critical sales priorities. Given the current economic landscape, ensure your SKO provides the clarity your people are looking for. The SKO is your opportunity to articulate what’s expected of your salespeople next year and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Use the critical concepts below to provide clarity to your salespeople around what they can expect for the upcoming year. Understand what you need to communicate to them, early and often, throughout your SKO journey and afterward.

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Categories: Sales Kickoff

Your Next SKO: Steps Sales Leaders Execute Early On

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Defining the plan for this year's sales kickoff (SKO) has many sales leaders focused on using this year’s event to motivate and build momentum for the upcoming year. The SKO isn’t something that should just be delegated to an enablement team. It should be viewed as a strategic event that launches the sales team on a plan for success for the year. As a sales leader, it’s too important for you not to be fully involved. 

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