Categories: Sales Kickoff | Sales Transformation
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices, and tools here. Sales Kickoffs are meant to get the sales team motivated toward a common goal for the upcoming year. Your upcoming SKO will be an important opportunity to instill this motivation and align your team to execute mission-critical sales activities. Ensure the right outcomes and objectives are prioritized in your SKO agenda in a way that drives that company strategy. Set clear, measurable objectives for your SKO and, ultimately, your revenue team. After all, the SKO is just one or two weeks of the fiscal year. Clear objectives for the kickoff and beyond will be imperative to drive consistent sales performance in a complex selling environment. Set your objectives now so you and your enablement team know what you have to achieve to drive revenue goals. Below are a few things to factor in when you begin to set clear objectives for your next sales kickoff.
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Categories: Adoption and Reinforcement | Sales Kickoff | Sales Leadership
Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth. Whether you're approaching your sales kickoff or you've just wrapped up your event, these five actions will help you get the greatest return on investment and ensure your efforts drive results all year.
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Categories: Economic Change | Sales Kickoff
As a new fiscal year approaches, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year may have presented new challenges for your sales team, whether due to external market factors or internal changes as your organization scales to pursue greater revenue. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.
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Categories: MEDDICC | Sales Kickoff | Sales Negotiation
It’s no secret selling in the B2B SaaS market got a little harder over the past several quarters. Now more than ever, organizations are looking for ways to gain an edge, keep pipelines healthy, and identify which prospects are most likely to land.
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Categories: Company Alignment | Sales Kickoff | Sales Productivity
As we start the new year, many of us are also launched into SKO season. We've been planning for months to create an event that brings the team together, boosts morale and aligns everyone on our organization's priorities for the upcoming year. Often the resulting strategy focuses on training up new or underperforming members of the sales team and communicating expectations to improve productivity in the new year. The sales kickoff is a prime opportunity to build momentum, right the course and chart the path towards increased sales productivity and revenue. In order to achieve desired levels of growth and productivity, leaders must ensure that their presentation addresses the needs of every member of their sales team.
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Categories: Economic Change | Sales Kickoff | Sales Messaging
As we close out a year of widespread economic uncertainty, many leaders are looking for ways to boost morale and prepare their teams to maintain or even recover revenue in a competitive market. The start of the year is an opportunity to capitalize on the mindset of a fresh start. Your sales team is setting goals and habits for the new year, and SKOs and strategy sessions are shifting their approach. The first month or two will be crucial in setting the foundation that will determine your organization’s success this year. Now is the time to lay out a bold strategy and empower reps to take control of closing bigger deals, stacking pipeline and driving toward organizational goals. Here are three strategies that leaders are using to start the year strong with a message that reinforces their value in a competitive market.
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