Categories: Podcasts
Your number one priority is always to drive numbers up, but your number one job is to help your salespeople grow, improve and become top performers. Fortunately, those two tasks go hand in hand. Use these episodes to meet your sales reps and managers where they are and help them build the skills and capabilities they need to become elite. Be sure to share last month's final episode, The Brandon Burlsworth Story, with your team. It covers motivational lessons on how to commit yourself to become the best of the best. Review each episode and share them with your salespeople and managers as you see fit. Find our show on your favorite podcast player, so you can easily download, listen and share.
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Categories: Company Alignment | Sales Kickoff
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need. We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them.
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Categories: Sales Leadership
Five-time CRO John McMahon’s book, The Qualified Sales Leader: Proven Lessons from a Five Time CRO, has been at the top of sales leaders’ reading lists since it was published in April. McMahon recently joined John Kaplan on The Audible-Ready Sales podcast to discuss the book’s themes and key takeaways for sales leaders. Listen to their conversation here. Here are our top five takeaways from the conversation.
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Categories: Front-line Managers | Sales Coaching Tools
One of the key ways sales leaders can improve sales performance is by helping their managers coach their teams. Ensure your managers are spending the right amount of time coaching the right people all while taking into account their skills and level of motivation. A Skill/Will matrix can help your front-line sales managers account for differences on their team and coach individuals to success. We cover this matrix and how to use it in a special series on The Audible-Ready Sales Podcast.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. Your sales talent is your only sustainable competitive advantage. In the flurry of preparing the business to face economic challenges, don't lose sight of your people. Find ways to communicate critical concepts that will drive motivation and engagement around mission-critical sales priorities. Given the current economic landscape, ensure your SKO provides the clarity your people are looking for. The SKO is your opportunity to articulate what’s expected of your salespeople next year and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Use the critical concepts below to provide clarity to your salespeople around what they can expect for the upcoming year. Understand what you need to communicate to them, early and often, throughout your SKO journey and afterward.
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Categories: Talent Management
Build a process you and your managers can leverage to make your B2B sales talent a competitive advantage. The remote and hybrid work environment provides companies the opportunity to hire talent with fewer geographical restraints creating the ability for leaders to expand their talent pool. Your competition may be leveraging that talent pool to build its sales team, and may be swiping your top performers. If you're considering a renewed focus on your sales talent approach, ensure you have the right foundations to make people successful in your organization and avoid your top talent jumping ship. Your most important asset is your people, and owning the talent management process is key to turning them into your sales organization’s biggest competitive advantage. With more options and more competition, you must ensure you’re maximizing your talent approach, starting by defining clear Success Profiles, recruiting proactively, and coaching consistently.
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