Categories: CRO Best Practices | Sales Leadership | Sales Training Initiative | Sales Transformation
For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.
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Categories: Customer Success | Differentiation | Sales Leadership | Selling Technology
Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts. Fostering alignment between the traditional sales organizations and your CS team is one way today’s top B2B SaaS and Tech firms gain an advantage in a competitive marketplace. When CS is able to maintain continuity through handoffs and convey value through the post-sale stages of the customer relationship, organizations reap the benefits of high renewal rates, reduced churn, and increases in Net Retention Revenue. For revenue team leaders selling HiTech solutions, we’ve designed this leader playbook for improving CS execution. Dig in for more strategies and thought leadership from leaders who’ve built and leveraged elite CS teams.
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Categories: Front-line Managers | Sales Coaching Tools | Sales Leadership | Talent Management
Top sales teams differentiate themselves with a proven system for finding and attracting elite talent. But landing strong candidates is only the first step in the journey. The best organizations know how to retain sellers with the most potential and ensure they’re positioned to perform and excel as they advance up the ranks. Making the move from sales rep to manager is a common career pathway. Some individuals may not be ready for this transition today, but could become ready with time and development. Others may prefer to remain as individual contributors. Learn to recognize the difference so that you can make wise choices in offering promotions. Support your entire team by using the following tips to identify management potential and lay the foundation for new manager success. Here are six attributes to look for in sales manager candidates:
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Categories: Buyer Alignment | Company Alignment | Sales Leadership | Sales Messaging
We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.
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Categories: Partners | Sales Leadership | Sales Productivity | Scaling Sales
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success. To expand market share, you'll need Productivity x Capacity to drive growth. A robust channel partner program will take focus and attention to develop both sides of this equation. For today, we'll set aside the capacity piece of the formula and dig into the actions leaders can take to boost productivity from channel partners. Increasing Channel Partner Productivity When it comes to channel sales, your ability to control the sales process is limited. You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. What you can control is the tools you provide to help that partner sell your solution. It's important to put time and resources into helping your channel sellers understand your company's value and differentiation as well as your internal revenue teams do. Successful channel execution starts with clearly defined practices that drive bottom-line impact. Five steps to secure channel partner success: 1. Ensure that your company's message and your partner’s message are consistent Driving consistency between your organization's message and your partner's message is critical to align with your customer's buying process. The amount of digital content available today means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. If your partner's message is misaligned with your content, you could miss opportunities to move good deals forward. The best channel enablement programs equip their partners with the ability to communicate their value proposition and give them the ability to answer essential questions on their behalf: • What problems do we solve for our customers? • How do we specifically solve these problems with your solution? • How do we do it differently from the competition? • What is our proof? These questions are simple, but the answers typically are not. Most companies don’t have internal alignment on these questions. If you asked executive leaders in your company these four questions, how much would their answers differ? Align internally on the answers, and then make sure your partners are aligned in the same way. Does your message support the channel buyer’s journey? Can your partners execute that message? Do their marketing materials, sales tools, and presentation decks all have that same unified message? 2. Educate the partner community on the critical skills to be successful in today’s markets Your partners won’t be successful in selling your solutions if they can’t effectively execute in front of the customer. Secure a plan to make sure that every person selling your solution can execute these three critical sales skills: 1. Uncover customer needs by executing an effective discovery session 2. Articulate value and differentiation in a way that has meaning to the buyer 3. Position and negotiate value, preserving margin and avoiding price cuts 3. Implement and inspect what channel leadership adopts in the field Ensuring that your channel leaders are driving enablement and adoption in the field will help produce greater success rates. Just as you do with your internal managers, make sure you provide the how, not just the what. Give partners the tools and processes that help drive the right behaviors and coach them on the desired sales motion. Actions like pre-call planning, asking deep discovery questions and role playing all help increase transaction sizes across the board. 4. Arm partners with competitive intelligence to accelerate the sales process How does your solution differ from the competition? How is that differentiation tied to what drives value for your buyer? Provide partners with competitive information that outlines how your solution is: • UNIQUE — your competition doesn’t have the same features or capabilities • COMPARATIVELY DIFFERENT — features or capabilities that are similar, but are delivered in ways that are more valuable to the buyer • HOLISTICALLY BETTER — qualities about your company that would mitigate risk in the buying decision (e.g., years in business) 5. Provide the channel with proof points that demonstrate your success Customer testimonials are an asset to any sales conversation. Providing tangible and consumable points of reference on the results your solution provides will strengthen your message and put evidence behind your claims. If your solution saved another customer X% of revenue, then that’s valuable information for a channel partner to have. Develop a way for channel partners to easily tap into case studies, testimonial quotes, and proof points for use in their own sales conversations.
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Categories: Sales Leadership | Sales Planning | Sales Transformation
A new quarter is upon us, and it’s time to strategize on how you can make this one even better than the last. Often, sales leaders know where their sales team falls short – but it can be a challenge to identify the root of these problems and determine what action will have the greatest impact in solving them.
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