Categories: Sales Leadership | Sales Messaging | Sales Transformation
The pressure to grow revenue is higher than ever for today's company leaders. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Despite recent economic and cultural shifts, the primary challenge revenue leaders are faced with today is one we've been dealing with for over 20 years as we've helped over 140 unicorns achieve and sustain growth: How can leaders drive company-wide execution that moves the needle on their strategic priorities? The answer is evergreen: alignment. While the customer objections and the tech stack have and will continue to evolve, potentially impacting the behaviors and messaging you must align behind — the enduring truth of building and scaling high-performing organizations is that alignment is the foundation of consistent execution, productivity and revenue.
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Categories: Podcasts
This past month on the Revenue Builders Podcast, our hosts welcomed guests who are redefining what it means to be 'elite' in their field; from enterprise sales to the US Government. In these eye-opening conversations, we learn that grit and emotional intelligence are just as important as tangible skills. We hear lessons about leading in times of change, and how to be the catalyst of change. We break down the anatomy of big-ticket enterprise deals and government budgets, and learn the commonalities between leading across all of these different environments. September's guests have unique experiences and wisdom to share, and we hope you'll find their stories motivating. Dig in to our September featured episodes below. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders Podcast on your favorite podcast player, so you never miss an episode.
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Categories: Company Alignment | Sales Training Initiative | Sales Transformation
So you invested in a sales enablement initiative. Maybe you launched a new sales methodology or qualification framework. But six months, a year, two years down the road, you realize it’s not delivering the results you need.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. The sales environment is shifting more rapidly than ever, and leaders face a mandate: grow or fall behind. Many revenue leaders recognize the Sales Kickoff (SKO) or Revenue Kickoff (RKO) as a premier opportunity to build momentum and set expectations with their go-to-market teams for the upcoming year. The SKO is often the biggest enablement investment of the year; it isn’t something that should just be delegated to an enablement team. It should be viewed as a strategic event that launches the sales team on a plan for success for the year. As a sales leader, can you afford not to be directly involved in ensuring this event meets ROI expectations? The most successful sales kickoffs are events that move the strategy forward and enable the achievement of critical business impacts. Here are some key steps sales leaders need to execute prior to the SKO to ensure similar outcomes:
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Categories: Podcasts
This past month on the Revenue Builders Podcast, our hosts explored what it takes to lead with impact in today’s fast-paced sales environment. From mastering emotional intelligence to building data-driven playbooks, these featured guests shared actionable insights for leaders at every stage of their careers. Whether you're a first-time manager or a seasoned CRO, these episodes offer strategies to elevate your mindset, strengthen your team, and drive consistent growth. Dig in below to catch up on July’s featured conversations. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders Podcast on your favorite podcast player, so you never miss an episode.
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Categories: Podcasts
Hear tangible leadership takeaways from pioneers across industries and professions. In each June episode, John McMahon and John Kaplan brought dynamic guests to share insights on how successful sales leaders elevate their approach to culture, metrics, technology and leadership. Tune in to listen to stories of iteration and evolution, failure and success from seasoned sales leaders at some of the most innovative companies of our time. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders Podcast on your favorite podcast player, so you never miss an episode.
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