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Shelby Bock

Blog Feature

Categories: Sales Leadership  |  Scaling Sales

How to Use First Principles Thinking for B2B Sales Leadership

First principles thinking is a reasoning process used by some of today’s top innovators to look at complex problems through a new lens. The concept is based on Aristotle’s writings about first principles, which he called the “first basis from which a thing is known.”

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Blog Feature

Categories: Differentiation  |  Sales Messaging  |  Scaling Sales  |  Unicorn Companies

Becoming a Unicorn: What Top Tech Companies do Differently

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any private company – to reach a valuation of $1 billion without an IPO. As a revenue leader, your success is tied to securing growth, increased returns, and higher valuation. So what do unicorns and their leaders do differently that sets them so far apart from the competition?

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Blog Feature

Categories: Mission Critical Success Series  |  Sales Leadership  |  Sales Qualification

3 Sales Behaviors That Can Impact Your Revenue This Quarter

As a revenue leader, your timeline to results is critical. Stakeholders and board members want to see outcomes, and you need constant progress from your teams to reach ambitious revenue targets. No strategic pivot is immediate – many initiatives can take at least a full sales cycle to reach full adoption and have visible impact on revenue numbers. If you’re looking to supplement your strategy with something that can affect revenue as soon as this quarter, consider launching a qualification update or reinforcement initiative.

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Blog Feature

Categories: CRO Best Practices  |  Sales Kickoff  |  Sales Leadership

Driving Revenue Outcomes After Your SKO: 3 Expert Perspectives

The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a way that is relevant to your company's top priorities and revenue goals for the year? Force Management has worked with hundreds of organizations to help them execute sales kickoffs that advance their strategic revenue goals. Today, we're calling on insights from three of our veteran facilitators who design, plan and lead kickoff training events that get results. Here are the leadership actions after the sales kickoff that they've seen drive positive business outcomes.

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Blog Feature

Categories: Economic Change  |  Sales Kickoff  |  Sales Messaging

Top B2B Revenue Leaders: Which Differentiator Determines Company Success?

The start of the year is an opportunity to capitalize on the mindset of a fresh start. Your revenue teams are setting their goals and habits for the new year, and SKOs and strategy sessions are shifting their approach. The first month or two will be crucial in setting the foundation that will determine your organization’s success this year. Now is the time to lay out a bold strategy and empower your teams to take control of closing bigger deals, stacking pipeline, and driving toward organizational goals. Here are three strategies that leaders are using to start the year strong with a message that delivers ROI and aligns with your broader vision for growth and profitability.

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Blog Feature

Categories: Podcasts

Latest Podcasts: Delivering Value

This month's Revenue Builders Podcast episodes shared a central theme of delivering value. In sales we often think about value as something we deliver to our customers, which is true - but value is also something delivered to teams by their leaders, to reps by their organization and to sales organizations by their customers. In the below episodes, we were joined by some highly accomplished guests who shared new ways of thinking about value and how we can become the most valuable leaders, service providers and individual contributors that we can be. Dig in. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

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