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Shelby Bock

Blog Feature

Categories: Buyer Alignment  |  Company Alignment  |  Front-line Managers

Three Ways Sales Leaders Can Shape What's Next

At the intersection of recent economic shifts, restructurings and rapid technology development, the sales reality is changing. The rules of engagement have shifted, and the way that customers discover, assess and ultimately choose your product may look very different from a few years ago.

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Blog Feature

Categories: Podcasts

Latest Podcasts: Leading For Growth

This month, the Revenue Builders podcast features conversations with some truly inspiring leaders. In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. They didn't always get it right on the first try, but now their lessons can be yours too. From hiring, training and promoting to selling the vision for a startup, dig in to these nuggets of knowledge to find strategies that you can use to lead your organization to new levels of growth in the coming year. We recently started publishing two episodes per week, so there's even more great lessons in leadership to dig in to! Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

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Blog Feature

Categories: Podcasts

Latest Podcasts: Skills for Sales Leaders

This month, our Revenue Builders guests shared some valuable breakdowns of key leadership skills. From hiring to reporting and developing innovative and effective processes — these guests have definitely been there, done that in the sales world, and we're proud to bring you their stories. These podcasts include insights from leaders of some of the top startups and tech companies of the past decade: Hubspot, Snowflake, MongoDB and more. Dig in to the below episodes to get the inside scoop on the skills needed to lead an elite sales team. We recently started publishing two episodes per week, so there's even more great lessons in leadership to dig in to! Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

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Blog Feature

Categories: Sales Messaging  |  Sales Process

Sales Skills to Help Your Team Effectively Cross-Sell and Upsell

In today's economic climate, cross-selling and upselling have become more challenging due to the budget constraints of customers. While gaining new customers is always a positive outcome for any organization, the ability of your sales representatives to sell additional products or services to existing customers is often the key to meeting your revenue targets consistently. Unfortunately, many sales leaders may instruct their teams to pull resources from existing accounts in an effort to meet quarterly goals, without equipping them with the necessary tools and strategies to succeed in upselling. This can lead to disorganized sales behavior and increased discounts, creating unnecessary stress for managers and sales representatives alike as they try to close deals that are not yet fully developed.

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Blog Feature

Categories: Company Alignment  |  Sales Planning  |  Scaling Sales

How to Define Differentiation that Matters in a Changing Economy

Competitive differentiation is at the core of every organization’s sales strategy. It’s why customers choose your solution and why sellers get excited about bringing your product to market. As markets change, though, customer needs change too. It’s possible that your differentiation may need to adapt to fit these changing customer behaviors.

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Blog Feature

Categories: Podcasts

Latest Podcasts: Tactical Leadership

This month, the Revenue Builders Podcast featured some great deep dives into tactical sales strategies. Each episode covered a different element of a great sales motion, breaking it down step-by-step in conversation with seasoned leaders and experts with years in the industry. The result is a collection of hard-earned lessons, blueprints for success, and golden nuggets of advice that can only come from leaders who have been in the barrel. Don't miss out - listen, save, and share these episodes to start applying the knowledge that gets your team on the top of their game for a strong showing in Q4. We recently started publishing two episodes per week, so there's even more great lessons in leadership to dig in to! Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

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