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The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.

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Brian Walsh

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Categories: Sales Leadership

Leadership's Three Outcomes

At the start of 2018, I was in a place of reflection. I had lost two very important family members, a few friends and it sparked a few thoughts for me. I ended up posting it on my LinkedIn profile. It received a lot of comments, as it clearly resonated with my network. So this year, I wanted to build on that perspective, as I think many of you are in a place right now where you are charged with leading an organization to great success. 

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Categories: B2B Buyer  |  Sales Conversation

Align with the Buying Process: The Power of the Mantra

Many of our Command of the Message® alumni use the phrase "The Mantra”. The Mantra is a saying that we use to ensure the sales team is aligned to the buyer around their current state, what they're trying to achieve with a solution (Positive Business Outcomes) and what's required to get there (Required Capabilities).

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Digging Deep Creating the Right Questions Flow for Effective Discovery

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Categories: Sales Leadership  |  Sales Transformation

How to Increase Revenue by Improving the Manager/Seller Relationship

If you're looking to increase revenue, one of the fastest ways to do it is to improve the relationship between your managers and sellers. Making that link more effective, resourceful and aligned will pay back with significant results. We work with managers extensively in our Manager Coaching deliveries and those curriculums are based on a few basic tenets that you can apply to your own organization.

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Three things that will help your sales reps make their mark

The Force Management team has had a productive and eventful few days at's Unleash Conference. There is power in a group of people who believe in elite sales organizations coming together to learn, mentor and develop plans to execute. I was happy to be a part of it and hope you are too!

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Categories: Qualification  |  Sales Process

Why Your Qualification Process Isn't Working

I spend a lot of time on the road meeting with sales leaders and because of what I do, we’re often talking about improving sales productivity. Inevitably, the topic of qualification comes up in conversation. So many organizations struggle with defining this process and then getting people to follow it once it’s implemented. 

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Categories: Sales Execution  |  Sales Planning

Dig Deep For Effective Sales Opportunity Reviews

Opportunity reviews can make the difference between a sales team that delivers on an accurate forecast and one that doesn’t come close. I believe the key to a successful opportunity review depends on sales leadership doing two things right:  (1) encouraging their reps to dig deep and (2) ensuring that the reps have the tools they need to execute on their action plans. Think about the traditional format that opportunity review conversations usually take. Ask your sales people about their perspective and you’ll get some surprising answers. I often hear sales people talk about the average deal review like this, “My average deal review is a 30-second conversation in the middle of a forecast review when my manager asks me if the deal is still on track.”

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