Start seeing X improvement in your Y

A support statement of your value proposition. Entice your visitor to complete your cta.

Example CTA

John Kaplan

Blog Feature

Categories: Sales Conversation

Enable Your Salespeople to Help Buyers Stand in the Moment of Pain

As many of you know, my mother, Eileen Kaplan was a therapist who worked with the military. One of the greatest lessons that she taught me was making me stand in my moment of pain. This used to bug the stuffing out of me when I was younger because she always had a way of getting me to face reality. Today, as I travel around the world working with some of the coolest companies on the planet, this lesson is as relevant as ever.

Read More

Blog Feature

Categories: Sales Conversation

Mastering Metrics: Overcoming Sales Conversation Challenges

We’ve done hundreds of deliveries around our Command of the Message® methodology and there’s one topic that frequently comes up in our initial facilitation, even when we do refresher sessions for experienced reps. People continually struggle with defining the metrics in a sales conversation.

Read More

Subscribe to Our Blog

Get the latest tips and advice delivered right to your inbox.

Blog Feature

Categories: Sales Productivity

The Worst Super Bowl Ever? A Lesson in Sales Discipline

Well it happened again! I woke up the day after a big sporting event and read the news a little perplexed. The headline read, “Super Bowl draws lowest TV audience in more than a decade”. Another read, “Boring game plus New Orleans rebellion leads to ratings drop”.

Read More

Blog Feature

Categories: Sales Qualification  |  Talent Management

How Do You Hire Elite Salespeople?

Very often in our engagements, our customers ask us to comment on their people. They ask questions like, “What do you think of our people?” and “Do you think we have the right people?” These are very common questions. Before I answer these questions about anybody’s people, I like to dig in a little further. I always ask them to tell me, “How do you define success in this or that role?”. It's amazing how many people struggle to give me a measurable answer to this question. A lot of people tell me things like, “They have to be smart”; “They have to have grit”; and my all-time favorite, “They have to have it".

Read More

Blog Feature

Categories:

A Lesson on Creating Buyer Value

I recently had the great pleasure of fishing with my dear friend, Dr. Bill down in Florida. Dr. Bill is one of the top doctors in the country in his field. This fishing trip was similar to the countless others we had taken, where we spend the time catching up on life and discussing our professions. Even though he is in medicine and I work in a sales consulting company (Hey, I could have been a doctor, it was all that medical stuff that got in the way, HA!), our talks about work are extremely stimulating for both of us.

Read More

Blog Feature

Categories: Sales Coaching Tools

Nick Saban's Process: Lessons in Resilience and Leadership

There have been so many times in my life when I’ve admired the resiliency in others. The ability to recover quickly despite loss, hardship, or other difficulties is no easy feat. The quality is not to be underestimated. This past year showed me my own resiliency. 2017 was a difficult year for me. I experienced personal loss of family and friends which took the wind out of my sails. Even in their final days, each of these people stood in the face of incredible pain and their own mortality. It was so admirable and forced me to reflect on my own resiliency. I asked myself, “How resilient are you?” I didn’t necessarily have an answer and still don’t, but have found some clarity in reflecting on the topic recently.

Read More