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One vital component of social selling is the ability to gain trust by establishing oneself as a credible adviser and thought leader. However, the process of becoming a thought leader can take some time and it can be difficult to track your effectiveness if you are just getting started. As a result, I’ve compiled a list of three simple ways to measure your impact and growth as an industry thought leader on LinkedIn. Before we discuss measurement, it is important to remember consistent, high-value content publication should be your main focus to start. While it might take a few extra minutes, the benefits are huge. For one, if you are posting content, your name will appear more frequently in the stream of content and as a result, you will stay top of mind with your audience.
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