With countless sales training and enablement providers vying for attention, choosing the right partner can feel like navigating a maze of promises and playbooks. So why choose Force Management as your partner for driving the change that yields outcomes like improved sales productivity, better forecasting accuracy, and lowered churn? Because we don’t just train sales teams—we transform them.

Hundreds of sales leaders who’ve partnered with us multiple times say that our approach stands apart from other options by what happens before, during, and after our training events. Long before your team’s training starts, we help your leaders achieve alignment on the most critical messaging, differentiation, and selling processes for your customers. We extend this work beyond your SKO or training event, integrating it into your company’s DNA to instill the discipline needed to drive progress and meet targets every quarter. It’s all three: the power of the pre-training executive alignment workshops, the best-in-class sales methodologies customized for you, and the dedicated customer success team that helps ensure lasting impact and results.

Here are details on the pre-work and post-work that anchor major sales initiatives, along with insight from B2B tech leaders on how this approach led to successful outcomes for their companies.

1. Before Training:

Executive Alignment that Builds the Foundation

Before any training begins, Force Management engages your executive team in a deep alignment workshop—a critical step that ensures your leadership is unified around the outcomes, messaging and strategic priorities that matter most.

This isn’t just a planning session—it’s where the foundation for transformation gets built. Our team works with your leaders to define what great looks like for your organization, uncover gaps in messaging and execution, and co-create the content that will resonate with your buyers.

President and COO Bob Kocis shares how this leadership alignment process helped Aptean clarify its value proposition and unify its go-to-market strategy:

“It's not just about the methodology; it's about bringing the company together, making sure the messaging is crisp and clear… and everybody across the entire organization is singing off the same sheet of music. There is a lot of power in that.”

2. During Training:

Customized, Best-in-Class Methodologies

Our training isn’t off-the-shelf—it’s built with your team, your customers, and your value proposition in mind. We bring best-in-class sales methodologies and tailor them to your business, ensuring relevance and adoption.

Tech Leader Kara Gilbert described her first partnership with Force Management as feeling like a risk—more expensive than other providers. But the outcome? A comprehensive, lasting transformation.

“This is not sales training. This is value messaging validated by you and your customers in ways that bring everyone together.”

3. After Training:

Dedicated Customer Success Team With You for the Journey

The real test of any training initiative is what happens after the sessions or event ends. Driving the behavior change associated with your new initiative means more than check-ins—you want a partner along for the journey to ensure the transformation sticks. ROI means measurable results.

We will work with your team to reinforce the methodology, integrate it into your systems and processes, and drive adoption across the organization. This isn’t about a one-time motivational talk—it’s about building a repeatable, scalable sales engine. We help you create consistency around your desired GTM motion with a dedicated post-sale team that enables you to address execution gaps and keeps your team on track. 

CRO Joe Marcin shares how Force Management’s post-training support helped his team move from theory to execution, helping Firstup close several of the largest deals in company history.

“Whenever I've worked with them, they've been alongside me for the duration. In some cases, many, many years. That's because they don't view this as a training program. They view this as a true transformation initiative for the organizations that they partner with.”

Don’t Leave Your Revenue Goals to Chance

The leaders of top B2B tech firms recognize that growing revenue and scaling the business requires more than a grand training event, a powerful speaker and a series of enablement activities that happen in a bubble. Actual change requires leadership alignment, a sound methodology, and a long-term reinforcement plan that forges your initiative into company culture.

Whether it's your next sales kickoff, a new product launch, or a new company direction, take advantage of this collection of resources for leaders to help power your sales initiative starting before training begins and with success that lasts. And check out more success stories and interviews with leaders of the top 1% of tech firms here.