HERE IT IS - A Resource Hub of Our Best Sales Kickoff Content:

A lot of planning, strategy and coordination goes into sales kickoffs. For many organizations, the yearly tradition communicates the year’s strategy, informs on any critical updates and motivates the team to hit the sales goals. If executed the right way, it can set your organization up for success. If not, it’s a waste of money that will turn off top performers and increase skepticism in your organization.

Strategizing around your next sales kickoff (SKO), may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting, or a hybrid of the two, one thing you don’t want to do is wait too long to pull your SKO together. Ensure a strategic roll out that drives the critical business impacts you need. We always say the most successful companies use their sales kickoff as a way to build momentum on a strategic plan aligned to the corporate growth strategy.

Use the resources below as you rethink your sales kickoff and define what's needed to set your organization up to hit company growth goals.


Getting Beyond the “Event” of the SKO

As company leaders narrow in on the revenue goals for the upcoming year, the sales organization is left with the task of finding impactful ways to align around what’s needed to succeed. As with any yearly kickoff, making sure the entire sales organization is in lockstep with the strategic direction of the company should be a top priority. Here's how sales leaders are thinking beyond the "event" and finding new ways to invest in their sales team's success next year.


How to Set Objectives for Your SKO

Your SKO objectives are a critical component to executing a successful event, no matter if you're doing it virtually or in-person. Do you or your executive team know what you’ll need to align your entire sales organization on for success after your SKO event is over? Here are a few things to factor in when you begin to set clear objectives for your next sales kickoff.


SKO Steps Sales Leaders Execute Early On

The SKO isn’t something that should just be delegated to an enablement team. As a sales leader, it’s too important for you not to be fully involved. Here are some key steps sales leaders need to execute prior to the SKO.


Align Your SKO Agenda to the Company Strategy

One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. From there, your SKO agenda should be prioritized by the objectives and the outcomes you want the event to drive as it relates to that strategy. Here's what to consider.


Critical SKO Concepts Sales Leaders Must Communicate

While there are many goals associated with the typical SKO, one that’s often overlooked is seller retention. The SKO is your opportunity to articulate what’s expected of your salespeople next year and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Here's what you should cover.


Result-Driven SKO Adoption & Reinforcement

The key to making a sales initiative stick is to have a plan for result-driven adoption and reinforcement. When putting your investment into a sales initiative, what happens after the so-called training is almost more important than what happens in the actual delivery of the training.

Here are a couple of best practices we encourage our clients to put forth when launching a sales initiative tied to a sales kickoff event.

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