As company leaders get closer to determining new revenue goals for the upcoming year, sales leaders are left with the task of finding impactful ways to align their sales organization around what’s needed to succeed. As with any yearly kickoff, aligning the entire sales organization around the strategic direction of the company should be a top priority. Here's how sales leaders are thinking beyond the "event" and finding new ways to invest in their sales team's success next year.
The typical sales kickoff event is going to look different this year. With the possibility of an in-person event becoming more and more unlikely, company leaders are using this opportunity to invest in strategic sales initiatives that they can launch virtually, during the time of their would-be SKO.
Here's how the shift can get companies moving faster and help them bridge critical gaps in achieving their 2021 goals.
With many companies considering virtual events as a way to do a SKO this year, they need to ensure their virtual event is tied to a sales initiative aimed at getting the sales organization aligned to the overall company strategy for either revenue recovery or momentum building in 2021. Here are a few things to factor in when you begin to set clear objectives for your next sales kickoff.
How effective a sales kickoff event is will depend on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle. Regardless of how it's delivered, your sales kickoff needs to create a lasting impact. What your salespeople do with the information presented will likely play a large role in achieving your desired outcomes.
See the benefits of moving to the virtual environment and how you can ensure your SKO makes a lasting impact on next year's numbers.
When planning a sales kickoff meeting, particularly in a virtual environment, it’s important to account for the skeptics in the room. We asked our team of facilitators what they do to minimize the impact skeptics may have. This list may help you craft a few talking points for your event.
The key to making a sales initiative stick, particularly in a virtual environment, is to have a plan for result-driven adoption and reinforcement. When putting your investment into a sales initiative, what happens after the so-called training is almost more important than what happens in the actual delivery of the training.
Here are a couple of best practices we encourage our clients to put forth, when launching a sales initiative tied to a sales kickoff event.
Set your entire organization up for success - we can help
you plan strategic directives and ensure alignment with
initiatives that feed overall growth and revenue goals.