HERE IT IS - A Resource Hub of Our Best Sales Kickoff Content:

A lot of planning, strategy and coordination goes into sales kickoffs. For many organizations, the yearly tradition communicates the year’s strategy, informs on any critical updates and motivates the team to hit the sales goals. If executed the right way, it can set your organization up for success. If not, it’s a waste of money that will turn off top performers and increase skepticism in your organization.

No doubt, this year has you looking at a different type of sales kickoff. You may still want to foster some sort of event that kicks off the year, but are unsure as to how to do it or even what to do. Do you just put the event on zoom? Run through PowerPoints and send some swag out to the team? Well, yeah you can do that, but is that really going to help you hit your revenue numbers? Whether we’re in a remote environment or not, we always say the most successful companies use their sales kickoff as a way to build momentum on a strategic plan aligned to the corporate growth strategy.

That’s why we pulled together this library of resources to help you rethink your sales kickoff and set your organization up to maintain momentum, recover revenue or continue your accelerated path to growth.

1

Getting Beyond the “Event” of the SKO

As company leaders get closer to determining new revenue goals for the upcoming year, sales leaders are left with the task of finding impactful ways to align their sales organization around what’s needed to succeed. As with any yearly kickoff, aligning the entire sales organization around the strategic direction of the company should be a top priority. Here's how sales leaders are thinking beyond the "event" and finding new ways to invest in their sales team's success next year.

2

Shifting from SKOs to Strategic Sales Initiatives

The typical sales kickoff event is going to look different this year. With the possibility of an in-person event becoming more and more unlikely, company leaders are using this opportunity to invest in strategic sales initiatives that they can launch virtually, during the time of their would-be SKO.

Here's how the shift can get companies moving faster and help them bridge critical gaps in achieving their 2021 goals. 

3

Setting Objectives for Your Virtual SKO

With many companies considering virtual events as a way to do a SKO this year, they need to ensure their virtual event is tied to a sales initiative aimed at getting the sales organization aligned to the overall company strategy for either revenue recovery or momentum building in 2021. Here are a few things to factor in when you begin to set clear objectives for your next sales kickoff.

4

How Virtual SKOs Drive Results

How effective a sales kickoff event is will depend on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle. Regardless of how it's delivered, your sales kickoff needs to create a lasting impact. What your salespeople do with the information presented will likely play a large role in achieving your desired outcomes.

See the benefits of moving to the virtual environment and how you can ensure your SKO makes a lasting impact on next year's numbers.

5

Converting Skeptics at Your Virtual SKO

When planning a sales kickoff meeting, particularly in a virtual environment, it’s important to account for the skeptics in the room. We asked our team of facilitators what they do to minimize the impact skeptics may have. This list may help you craft a few talking points for your event.

6

Result-Driven SKO Adoption & Reinforcement

The key to making a sales initiative stick, particularly in a virtual environment, is to have a plan for result-driven adoption and reinforcement. When putting your investment into a sales initiative, what happens after the so-called training is almost more important than what happens in the actual delivery of the training.

Here are a couple of best practices we encourage our clients to put forth, when launching a sales initiative tied to a sales kickoff event.

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