How to Plan an Impactful Sales Kickoff

In today’s competitive selling environment, you can't afford to invest in a sales kickoff that doesn't drive measurable revenue.

Forward-thinking sales leaders are already finding ways to use their kickoff as a way to build momentum around changes in their company's revenue strategy or their customers’ evolving needs. Use your SKO to motivate your team, push for performance and kickstart the plan to execute against revenue targets.

Whether you’re considering a full in-person event, a virtual meeting or a hybrid of the two, one thing you don’t want to do is wait too long to pull your SKO together.

Use these resources as you plan your SKO and define how to help your organization hit revenue goals.

1

SKO Planning Guide: How to Maximize Your Impact

Our complete guide to setting high-impact objectives, structuring an agenda that aligns to your company goals, and setting up a reinforcement structure at ensure long-term success. Don't let your SKO fall flat — use these strategies to drive measurable ROI.

2

What the Best SKOs Do with John Kaplan & John McMahon

John Kaplan and John McMahon tackle SKOs on the Revenue Builders Podcast, evaluating the best and worst SKOs of their careers to identify the critical factors of success. Can't-miss strategies from some of the best in the biz.

3

SKO Planning: How to Drive AI Adoption & ROI

Workforce AI adoption and ROI are still top priorities for revenue planning and kickoff agendas. Here's a breakdown of everything you need to know about planning with AI top-of-mind.

4

5 Priorities for Sales Organization Growth in 2027

Across the organizations we work with, we've seen five priorities that are rising to the top for 2027 planning. Here's a breakdown of what's emerging to drive gains in profitability and efficiency in the coming year.

5

2027 Sales Planning: Essential Strategies for Sales Directors

The role of Sales Director is critical for front-line revenue execution. As the new year approaches, you may feel pressure to prepare your teams to execute a new strategy or growth goal. We share a few strategies you can use to create a repeatable sales process that boosts team confidence and maximizes deal performance. 

6

Strategy That Teams Actually Execute

Most leaders spend planning season focused on strategy, but forget the part that really matters: defining how teams will execute on it. Hear from Strategic Advisor Dr. Chuck Bamford what separates a strategy that drives impact from one that gets forgotten after kickoff. 

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