Categories: Sales Conversation
Understanding your customer’s minimum requirements and decision criteria is a fundamental component to any successful sale. If your buyers want to achieve specific Positive Business Outcomes, then there are a set of Required Capabilities that need to be in place with any solution they consider. Consider a deal you are working on right now. Ask yourself these three questions:
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Categories: Sales Conversation | Sales Process
In B2B complex sales, every prospect account in your pipeline involves critical factors that will turn that open opportunity into a closed deal. If you can’t uncover those key components in your sales conversations, you’ll struggle to get that signed contract. Before you make your next sales call, ready yourself to command your message.
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Categories: Sales Conversation
Earning the buy-in of C-level executives is a critical step to improving margins and increasing your average deal size. Gaining access to top-level decision makers means you have to be skilled in (1) attaching your solution to the largest business issues and (2) understanding what influences their decision process.
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Categories: Sales Conversation
One of the most critical things you can do during a sales call is to get the customer to establish decision criteria (required capabilities) that are in your favor. If you arrive late to the sales process and are faced with decision criteria that have already been set, you need to determine two things:
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Categories: Sales Conversation
Solving business problems for your customer is easier when you can adjust the sales conversation based on what your buyer needs. Audible-ready sellers excel at actively moving conversations forward by articulating value and differentiation in a way that ties their solutions to their buyer's most pressing business issues.
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Categories: Sales Conversation
Effectively articulating the value and differentiation of your products and services can make or break a deal. When a sales force is consistently expressing how their solutions solve customer problems better than the competition, the impact is clear. They’ll achieve:
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