Categories: Sales Conversation
Today’s blog post comes from Force Management Delivery Partner Tim Caito. Caito has more than 30 years of sales, management, and business consulting experience. He has consulted with some of the largest companies around the world, including AT&T, Fed Ex, Symantec, Microsoft, Coca-Cola, Walmart and American Airlines, on both the seller and buyer side. In Ten Reasons Salespeople Lose Deals, Harvard Business Review Blogger Steve Martin listed the top challenges sellers felt were keeping them from gaining new business. At Force Management, we hear the same challenges from sellers every day.
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