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Categories: Podcasts  |  Sales Discovery Process

Why Your Active Listening Skills Are Crucial to Hitting Your Number

Great discovery questions can only get you so far if you’re not prepared to really listen to the answer in a way that enables you to dig deeper or pivot decisively. Listening is just as crucial, yet not always the easiest to master. Many people think they are good listeners, but sadly miss the mark.  Active listening is a key skill that elite sellers possess — and they are able to speed up their deals and close at better margins because of it. Understand what preparing to actively listen looks like and how you can refine your listening skill set to sell more, faster.

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Categories: Sales Discovery Process

How to Reignite Stalled Deals

Mitigate the risk of deal stalls once and for all. Understand why stalls occur and three ways to avoid them.  You’ve got numbers to hit, and your buyers still have problems they need to solve. With the pandemic, you may find that stalled deals are “unavoidable”. Buyers may seem unable to move forward — fortunately, there are strategic ways you can compel them to action.  We’ve broken down the three main reasons why deals stall and how you can overcome these challenges.

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Categories: Sales Conversation  |  Sales Discovery Process

Sales Best Practices: Attach to the Biggest Business Problem

Every sales team strives for the same essential goals: More deals, larger deals, faster closes. We all know that whom the sales person speaks to and how they move the customer through the sales process profoundly impact these goals. But in an ever-shifting B2B buying landscape, and more decision makers as part of the process, it can be even more difficult to engage the people who have the authority to allocate funds for a pricey purchase. It boils down to a salesperson’s ability to attach to the customer’s largest business problem. Salespeople who speak to low-level problems will be delegated to low-level employees. If the salesperson talks like a network administrator, they will find themselves only selling technical solutions. When you’re bogged down with conversing back and forth with those who have fixed budgets, you may close opportunities but you won’t gain any traction increasing your deal size. Remember:

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Categories: Sales Discovery Process

The Best Way to Ask Tough Questions in the Sales Discovery Process

If you want to find the business issue with the largest impact, you need to be able to execute an effective discovery process that enables you to drill down on a business issue and demonstrate your own positive business intent. You need solid questions, if you want to effectively map your value to their business problems. 

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Categories: Competitors  |  Sales Discovery Process

Key Steps to Improve Your Discovery Process

Opportunities are won and lost on discovery. The ability to ask great questions in the discovery phase is one of the most critical abilities for successful salespeople. The greater your depth of awareness of the prospect's problem, the better equipped you are to sell a high-value solution to match. Still many salespeople struggle with getting prospects to truly reveal negative consequences and challenges with significant business impact. We've pulled together some of our best practices for executing a great discovery process:

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Blog Feature

Categories: Sales Discovery Process

ICYMI: How to Finish Strong in Your Sales Meetings

We often say that opportunities are won and lost on effective discovery. It's difficult to close a high-value deal if you haven't clearly uncovered the business pain to which to tie your solution. However, one of the most-often overlooked components to executing a great discovery call is to finish strong.  

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