---
title: "Guide to Sales Kickoffs: The Mistakes You're Making | Force Management"
description: In this ebook, we share four common mistakes made by sales and enablement leaders as well as strategies for executing a high-impact event that drives results all year.
image: https://www.forcemanagement.com/hubfs/Q3%202023%20Sept%20SKO%20EBOOK.png
---

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# SKO Guide: The Mistakes You're Making

After a year of challenges, your SKO is the perfect opportunity to reset and set your team up for success in the economic upswing. In this eBook, we share four common mistakes made by sales and enablement leaders as well as strategies for executing a high-impact event that drives results all year.

![Guide to SKO eBook Cover](https://www.forcemanagement.com/hs-fs/hubfs/Guide%20to%20SKO%20eBook%20Cover.png?width=1037&height=1335&name=Guide%20to%20SKO%20eBook%20Cover.png)

![Guide to SKO eBook Cover](https://www.forcemanagement.com/hs-fs/hubfs/Guide%20to%20SKO%20eBook%20Cover.png?width=1037&height=1335&name=Guide%20to%20SKO%20eBook%20Cover.png)

## Strategies to Help You:

![SKO Mistakes eBook Graphics (2)-2](https://www.forcemanagement.com/hs-fs/hubfs/SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png?width=700&height=722&name=SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png)

Align your SKO to a strategic purpose and communicate it to your team.

![SKO Mistakes eBook Graphics (2)-2](https://www.forcemanagement.com/hs-fs/hubfs/SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png?width=700&height=722&name=SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png)

Ensure your SKO is relevant to everyone in the room.

![SKO Mistakes eBook Graphics (2)-2](https://www.forcemanagement.com/hs-fs/hubfs/SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png?width=700&height=722&name=SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png)

Get executive leaders to support and reinforce your SKO initiative.

![SKO Mistakes eBook Graphics (2)-2](https://www.forcemanagement.com/hs-fs/hubfs/SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png?width=700&height=722&name=SKO%20Mistakes%20eBook%20Graphics%20(2)-2.png)

Define the plan for what happens before, during and after the SKO event.

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