Categories: Differentiation  |  Sales Conversation

What to Do When “Do Nothing” is Your Chief Competition in a Sales Opportunity

By: Brian Walsh 2 minute read

Your Challenge Understanding the best way to differentiate against your competition is critical to being an effective salesperson. The “Do Nothing” competitor is always one of the toughest. Who has instant access to the decision maker? Who is always part of the sales opportunity whether you are or not? The dreaded “Do Nothing.”