As a Chief Revenue Officer, you know the stakes are high. Your success hinges on driving valuation, securing investor funding, and hitting those ambitious revenue targets. Meeting stakeholder expectations and boosting efficiency across your teams are non-negotiables. The resources on this page are designed to help you excel. Dive into strategies from elite sales organizations and seasoned leaders to align cross-functional teams, optimize processes, and leverage value-based messaging. Equip yourself with the tools to lead your organization to new heights.

01

Becoming a Unicorn Company: What Top Tech Startups do Differently

Discover the strategies that propel tech startups to “unicorn” status ($1B+ valuation). In this blog, we share insights into how today’s top sales organizations maximize revenue, maintain agility, and drive sustainable growth to boost investor confidence.

02

A Revenue Leader's Strategy for Targeting the Next Growth Milestone

Reaching that next revenue and valuation benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market. In our work with rapidly growing B2B SaaS and tech organizations, we’ve identified three common components that are crucial for satisfying the growth imperative.

03

Selling Beyond Sales: Improve Cross-Functional Execution

The most successful organizations engage every go-to-market team in a unified motion that creates and captures value at every stage of the customer journey. Discover practical strategies to ensure every customer-facing role contributes to successful revenue execution.

04

Q&A with Top Sales Leaders: Navigating Success in a Challenging Market

In today's ever-changing economic environment, it's essential that revenue teams remain agile. This blog summarizes a panel discussion with industry experts who share their strategies for driving positive revenue outcomes despite market uncertainties. Learn how to adapt your sales approach to meet shifting market demands.

05

How Command of the Message Applies Across the Company

Ensuring a consistent message across all customer interactions is crucial for success. This blog explains how aligning your entire organization around a unified sales message can enhance customer engagement and drive growth. Learn practical strategies to ensure every team member, from sales to customer success, delivers a cohesive and value-based message

06

How to Sell a Transformation Initiative to Your Board

As a sales leader, meeting aggressive revenue goals and satisfying growth imperatives from stakeholders are among your top priorities. This blog provides tips on how to effectively pitch a sales initiative to your board, including aligning your proposal with strategic objectives and demonstrating potential ROI. Learn how to secure buy-in from key stakeholders and drive successful sales transformations.