When defining sales priorities, understand the first steps you can take to capture necessary input and support from company-wide stakeholders.
John and Joe talk through why it’s critical to capture commitment for your initiative from board members and cross-functional leaders.
When aiming to scale PLG success, at some stage company leaders focus on evolving their go-to-market motion. John and Joe discuss those shifts.
Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to get to the next level. Today, Segment's ongoing success and rapid growth have garnered the attention of the marketplace:
See how Segment aligned with their buyer to elevate their product-led growth strategy.