In today’s competitive selling environment, you can't afford to invest in a sales kickoff that doesn't drive measurable revenue.
Forward-thinking sales leaders are already finding ways to use their kickoff as a way to build momentum around changes in their company's revenue strategy or their customers’ evolving needs. Use your SKO to motivate your team, push for performance and kickstart the plan to execute against revenue targets.
Whether you’re considering a full in-person event, a virtual meeting or a hybrid of the two, one thing you don’t want to do is wait too long to pull your SKO together.
Use these resources as you plan your SKO and define how to help your organization hit revenue goals.
Our complete guide to setting high-impact objectives, structuring an agenda that aligns to your company goals, and setting up a reinforcement structure at ensure long-term success. Don't let your SKO fall flat — use these strategies to drive measurable ROI.
John Kaplan and John McMahon tackle SKOs on the Revenue Builders Podcast, evaluating the best and worst SKOs of their careers to identify the critical factors of success. Can't-miss strategies from some of the best in the biz.
The SKO is often used for training and morale boosting, which may feel less relevant to your top performers. Understand that your top salespeople will be using this event to assess their earning and growth potential for the coming year with your company — here's how to ensure they feel invested in.
While there are many goals associated with the typical SKO, one that’s often overlooked is seller retention. The SKO is your opportunity to articulate what’s expected of your salespeople next year, and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Here's what you should cover.
Tenable COO Mark Thurmond refers to the leadership functions fo driving efficiency as "reducing friction." See how you can apply his approach to your SKO to ensure effciiency and productivity as you work towards your revenue goals in the coming year.
Improve sales performance in the coming fiscal year by focusing on addressing your most critical performance challenges. We address five of the most common executional challenges and how you can prioritize them in your SKO plan.
Set your entire organization up for success. We can help you plan strategic directives and ensure alignment with initiatives that feed overall growth and revenue goals.
