Categories: Podcasts | Sales Discovery Process
Great discovery questions can only get you so far if you’re not prepared to really listen to the answer in a way that enables you to dig deeper or pivot decisively. Listening is just as crucial, yet not always the easiest to master. Many people think they are good listeners, but sadly miss the mark. Active listening is a key skill that elite sellers possess — and they are able to speed up their deals and close at better margins because of it. Understand what preparing to actively listen looks like and how you can refine your listening skill set to sell more, faster.
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Categories: Podcasts | Sales Conversation
Metrics can be a tricky concept for salespeople, especially those who are new to our Command of the Message® methodology. Typically we find these sellers are using metrics in the wrong way in the sales conversation. Metrics are important, but they're not the whole story. They don’t necessarily solve the Positive Business Outcomes or the Required Capabilities.
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Categories: Podcasts
In B2B sales, every prospect account in your pipeline involves critical factors that will turn that open opportunity into a closed deal. Uncovering problems that are having significant impact on business helps elevate your solution to high-level decision makers.
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Categories: Podcasts
Champions can be integral to your success in an account. When you have a true champion, you have an advocate who is invested in your winning the business. However, the relationship shouldn't end with closing the initial opportunity. Best-in-class salespeople lift up their champion in a way that demonstrates business value.
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