Occasionally salespeople will sign up for the challenge of trying to sell me something. This doesn’t always end well, but is usually entertaining. I’ve had a few recent experiences with SaaS software providers trying to sell to me and I found myself thinking about John Kaplan and his comments around Seller Deficit DisorderThis common “ailment” encompasses two of the biggest complaints buyers have about sellers: You don’t understand my business. You don’t listen.
Google Alerts is a fantastic, and free, resource to help you keep extra eyes on your prospects, clients, competitors...and even on how your own firm is being written about on the web. I was initially hesitant to start using this tool because I am overloaded with far too many blogs and email newsletters. However, I gave this a ten-day test period and came away a big fan.