AI has made it easier than ever to produce emails, call plans, talk tracks, presentations, summaries, and follow-up content. But more activity does not automatically create more value.
Without a consistent value message guiding the workflow, AI can scale the wrong things faster: generic outreach, inconsistent positioning, diluted differentiation, and disconnected buyer experiences.
Command of the Message® gives your teams and AI-enabled GTM motions a shared foundation for execution. It defines what value sounds like, what discovery should uncover, and how every interaction should connect to the buyer’s business challenges, desired outcomes, and decision criteria.
The result: your people, processes, and AI tools operate from the same value framework — helping every customer-facing motion become more relevant, consistent, and outcome-focused.
See how revenue leaders can align teams, messaging, and AI-enabled workflows around the value customers care about most. Check out our Revenue Leader Playbook for aligning AI-powered GTM execution.
Ascender® is a mobile application and engagement platform that accelerates adoption by giving your reps, managers and executives 24-7 access to content, tools and resources that support your engagement.
Every sales transformation is different. Cost depends on factors such as scope, customization, delivery format, team size, and reinforcement needs.
We’ll help you understand the investment required to align your organization, improve execution, and drive measurable business impact.
Judson Griffin, Head of North America & APAC Sales
Every Command of the Message engagement begins with a discovery phase. Just like in a sales process, our project team gathers the insights needed about your company, organizational structure, products, industry, and buyers. We will assess how your revenue teams are articulating value and differentiation now, and where the gaps are in the customer engagement process. The output of this stage is our Value Messaging Framework, and the work here ensures all deliverables are fully customized and aligned to your needs.
You play an integral role in ensuring that we gather the needed information from your internal players and your customers to ensure that your Command of the Message program is customized to your organization.
In this phase, your teams gain access to Ascender®, which will provide them with daily content and regular live events that focus on qualification and value-based selling best practices.
When we launch the program to the sales organization, we train your cross-functional teams on communicating value and differentiation in a way that moves your buyers to action. Our delivery approach is focused on making the concepts practical and based on real-world selling scenarios. Concepts will be immediately applied after training. Additional reinforcement and training pre-work is managed through Ascender, our sales acceleration platform.
This step is one area where our customers see the Force Management difference most often. We ensure that the desired behaviors are adopted in the short-term and sustained in the long-term, resulting in the necessary ROI for the initiative.
Our methodology focuses on adoption from the start so immediately after training, your leadership teams, managers and reps understand the critical activities they need to do to leverage Command of the Message in their work environments. All of our engagements are powered by Ascender, our sales acceleration platform. All participants have access to the daily content, ongoing curriculum, community and live events to help keep best practices top of mind and drive consistent reinforcement.
