Spotting the Will to Work Hard
with Carsten Neuhaus
In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Carsten Neuhaus, a European Tennis Promotion Manager at YONEX. Carsten shares his extensive experience in scouting and recruiting tennis talent across Europe, drawing parallels between identifying potential in sports and business. He discusses the importance of long-term commitment in recruitment, the role of intuition, intangibles such as champion attitude and coachability, and the challenges of supporting young athletes on and off the court. The conversation delves into the importance of inner drive, adaptability, and the significance of maintaining balance and mental health. Carsten also highlights the pleasure and responsibility of seeing young talent succeed, as well as the intricate process of selling and embedding a brand's values within the rising stars.
