Categories:
In today’s digital world, B2B buyers are more engaged and digitally informed. The rise of the connected buyer means your sales organization needs to account for a buyer who is more educated and researched than ever before. They’ve done their homework on your solution – and your competitors’ solutions as well. When they finally contact a salesperson, they’re ready to talk price. In order to move beyond regular vendor status, you’ll need to take action.
Share
