The Brandon Burlsworth Story

A Lesson in Being Uncommon

A Lesson in Perseverance

Our latest podcast tells the uncommon story of Brandon Burlsworth. Told in the movie Greater, Brandon's life was one of grit, dedication and hard work. He is one of the most famous walk-ons in college football history. His story ended in tragedy, but it's how he lived his life that provides lessons for all of us. Brandon went from a walk-on freshman football player at the University of Arkansas to become a 1st-Team All American, who was drafted into the NFL by the Indianapolis Colts.

It's estimated that only 2% of walk-ons make the NFL. How do they do it? It's a dedication to become elite. While Brandon's story is incredibly unique, it provides an example for us all on how hard work, great coaching, and a commitment to excellence provides incredible outcomes. It's a compelling story that's worth sharing with your team. 

Ways to Support the Brandon Burlsworth Mission:
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Listen to the Conversation

What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

Help Your Salespeople Become Elite

A running theme in Brandon's story is that anyone can become elite at what they do when they dedicate themselves to achieving that goal. What sets apart the best from the rest is motivation and effort. Meet your salespeople where they are and find ways to boost their motivation around improving skill sets and performance. Support your managers in coaching critical sales fundamentals and improving seller engagement. Here are some resources to help:

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