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Maximize the Impact of Your Sales Talent Process

Build a team of the right people for the needed results

Be the Company Where Salespeople Are a Competitive Advantage

We help our clients own the hiring, onboarding and retention of sales
talent in a way that creates a sustainable competitive advantage.

Define the Critical Predictors of Success
Clearly define the knowledge, skills, and behaviors that people need to succeed in your sales organization.
Improve Ability to Interview and Onboard
Reduce burden on managers by developing a repeatable process for interviewing and onboarding based on role.


Improve Recruiting Bench
Improve your recruiting bench with customized and simplified processes that ensure the right people are in place to hit revenue goals.  


Improve Ability to Coach Based on Individual
Equip managers with the ability to tailor individual coaching and development plans to improve rep retention and output.


Top Sales Organizations & Command of the Talent® Success


Customized and Relevant

This isn’t your average B2B Sales training.

We aren’t off-the-shelf. We make it our mission to fully understand your business. Our programs are highly customized so they’re relevant to your industry, buyers and organizational structures.

The Best People for Your Sales Organization

Read our quick guide for managing sales talent:

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Talent Tools for the Sales Organization

Guarantee Results in Your Organization.

Our methodology isn’t an off-the-shelf human resources initiative bogged down with cumbersome tools and guides. It’s strictly focused on enabling sales leaders and managers with a practical way  to improve how they hire and retain top salespeople.

Improved Sales Productivity

Make your reps productive faster.

With an improved process behind hiring and coaching reps, your salespeople will be on their way to attaining quota quicker and with less burden on the rest of the team.

Accelerate Adoption with our Digital Content Hub

The Command Center® is a mobile application and engagement platform that accelerates adoption by giving your reps, managers and executives 24-7 access to content, tools and resources that support your engagement.


What Command of the Talent Teaches

Create a way for sales leaders to repeatedly hire the best.
Understand the key behaviors required to be successful in your organization
Develop a cadence behind setting and achieving developmental goals
Improve the ability for managers to coach and onboard reps in way that drives productivity
Provide effective and actionable feedback to direct reports

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“The great thing about RSA is we had really great people on board. We had to do a transformational event to up-level the current players who were on the team, but we also had to do a lot of outside recruiting. We had to go out and get the not-in-play players. The talent we have brought in, based on the Command of the Talent criteria, has really allowed us to take this business to the next level."

Mark Thurmond, Former SVP of WW Sales

Read the Full Case Study

Our Process Makes Us Different

Our experience ensures results.


1. Discovery

During discovery, our project team gathers the insights needed about your company, organizational structure, products, industry, and buyers. How do those inputs impact your current sales talent strategy? How are your processes aligned with current human resource processes? How are you assessing teams now? 

You play an integral role in ensuring that we gather the needed information from your internal players to ensure that your Command of the Talent program is customized to your organization and immediately usable by your sales managers and teams. 

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2. Workshops

This step is where we work with you and your leadership teams to create the tools that will be rolled out to the entire organization. Our series of high-impact workshops pull together the knowledge of senior members from your sales, human resources, and talent management teams to create the needed content for integration and delivery. 

This stage is pivotal because it sets the stage for alignment. Our clients tell us repeatedly that these workshops  are essential to getting everyone on the same page when it comes to how you are attracting, hiring, on-boarding and retaining top salespeople. 

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3. Integrate

After the workshop phase, we integrate the developed content into our baseline Command of the Talent curriculum. We also identify and develop any new materials that are needed to support the actual training.   We want to ensure that everything rolled-out to your teams has cross-functional alignment and is immediately put to use. 

During this process, we also make sure that you are in full agreement with what we are presenting to your teams during delivery. 

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4. Deliver

Delivery is when the program is launched to the sales organization based on the content that was created during the previous stages. 

Our approach is based on state-of-the-art adult learning models. The majority of the instruction consists of role plays and practical exercises that leverage real-world selling scenarios. Pre-work is delivered via our Command Center engagement management system. 

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5. Sustain

During the sustain phase, we ensure that the desired behaviors are adopted in the short-term and sustained in the long-term, resulting in the necessary ROI for the initiative.

Our methodology focuses on adoption from the start so immediately after training, your leadership teams, managers and reps understand the critical activities that need to take place to leverage Command of the Talent in their work environments. The Command Center, our engagement management system, provides online courses and reinforcement modules that drive consistent reinforcement of the methodology.


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This Isn’t Your Average Sales Initiative

Contact us for more information on Command of the Talent.