In this conversation with John McMahon, Keno Helmi, CRO at Espressive and five-time CRO, discusses the importance of proof of concept, also known as proof of value (POV) in the sales process. Keno explains the importance of a POV, dives into some of his best practices for running a successful POV, and describes how to review the POV with the client for the best chance of success.
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Go in the barrel with John McMahon and John Kaplan every Thursday as they interview leaders, who’ve been there, done that and delivered results.
