Disruptive Sales Messaging
How Elite Companies Execute and Drive Results

If you want to change the market and improve the way your company executes, you have to be disruptive. Leaders who dare to take on transformation are the ones who drive high valuations. How do you go about giving your cross-functional teams a clear road map for value-based customer conversation? Can your AEs articulate value and differentiation? Does your Customer Success team know how to capture value in a way that drives the renewal conversation? 

In this conversation, Force Management Chief Operating Officer Dave Davies and Managing Director of Facilitation Brian Walsh discuss a road map for providing your organization with foundational skills, manager enablement, cross-functional alignment and a process that moves revenue up and to the right. Find more resources below.

Timecodes

Timecodes

Key points in the video discussion: 

:25      What is Disruptive Sales Messaging?

7:03    Outcomes for Individuals, Teams and Organization

10:23  Requirements for Success

12:07  Training Your Managers

13:49  Unifying a Cross-Functional Team 

20:43  Relevancy, Reinforcement and ROI 

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