Demystifying the Professional Buyer

Understanding the Process of Procurement in Value Negotiation

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There isn’t a salesperson out there who hasn’t dreaded a meeting with procurement. After all, that’s where opportunities you’ve worked for months on may hit some serious roadblocks. However, best-in-class salespeople understand that dealing with procurement is just like dealing with one more decision maker.

IN THIS EBOOK YOU'LL LEARN:

  • Why Procurement is Not the Enemy
  • Why Procurement Defaults to Price
  • Why Procurement Wants Value
  • How to Make Procurement Your Ally

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