Implementing customized MEDDPICC and Command of the Message® frameworks solidified Sysdig’s already existent buyer-focused culture. Hear their Chief Revenue Officer Keegan Riley share how he shifted the mindset of their entire company, not just sales, with a buyer-focus message and qualification process.
Below is a list of chapters in the video and what they cover:
The Business Challenge [4:29]: Riley discusses the challenges that come with operating in a new market segment altogether.
Desired PBOs [7:19]: As a startup with hyper-growth, Riley's notes the specific goals they were trying to achieve.
Measurable Results [8:53]: Riley covers the significant outcomes their refined customer engagement approach captures.
Alignment [9:53]: How alignment with their buyer is propelling Sysdig's sales team to success.
Company-wide Impact [11:14]: How realignment drove benefits across the company.
Training Customer Success [12:58]: The process that equipped Customer Success to improve post-initial-sale metrics.
Resiliency During COVID [16:38]: Riley shares the newfound discipline that became a differentiator the sales team during the Pandemic.
Why Force Management [18:35]: Riley shares the main reasoning behind his big decision.
The Process [19:29]: Riley shares his perspective on how our engagement drove success.
Trusted Partner [20:43]: Riley's final notes on the engagement and partnership.