In complex B2B sales, there’s always a competitor in the sales equation. Even if your biggest competitor is “No Decision,” effectively articulating your differentiation and the value you provide to your customer can make the difference between a closed deal and a lost opportunity.
The most successful salespeople know how to demonstrate their differentiation in a way that aligns with the positive business outcomes their customers are trying to achieve. Having a solid grasp on how your products, services and company are different and better than the competition creates the opportunity for you to show value to your buyer.
If your sales messaging platform isn’t connected to your customer needs, even your strongest product feature won’t win you the deal.
Connect your value to your customer’s pain points.