“One of our goals with Revenue Builders is to take the mystery out of how companies work,” McMahon said. “What does a CFO really do and what are they concerned about? What does a Chief People Officer do? What happens at the board level and what are they responsible for? What roles do VCs play? Our conversations will help teach listeners how to better communicate and collaborate with various stakeholders.”
One of the inaugural guests on Revenue Builders, Byron, President at Lacework, provides insight to listeners into the challenges and best practices involved with scaling a sales organization, how to develop your Ideal Customer Profile, how to lay the foundation for your sales program, and much more.
“Most sales leaders look at sales as more of an art form, which it is,” Byron said. “It’s part art, part science. The sales leaders that can really boil down the decision they make or don’t make into more of a science, fact-based decision process are more successful over time.”