A new sales initiative is typically coupled with a new methodology that needs adopting.
Top management is the driving force behind the adoption and reinforcement of any sales initiative. Sales leadership has a key role in making it a priority. Without executives to champion your initiatives, sales reps will have no incentive to execute new methodologies and your results will probably fall flat.
There are several factors that will help predict the success of a sales initiative rollout. Best-in-class sales organizations take a systematic and multi-faceted approach to reinforcement and adoption.