Train-The-Trainer Program

Increased Adoption | Repeated Reinforcement | Improved ROI

Ensure Sustained Results

The success of any sales initiative hinges on an organization’s ability to reinforce and adopt the transformational mindset, process, content, and tools.

Our most successful Command of the Message® and/or MEDD(P)ICC clients embrace the need to embed.

One way to ensure long-term success is to certify your internal sales leaders to deliver Command of the Message or MEDD(P)ICC across various training audiences, as often as necessary, independent of Force Management.

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Veracode Uses Train-the-Trainer and Accelerates Growth for Three-Quarters Straight | Watch the Video

Comprehensive Certification Program

Our Train-The-Trainer Program certifies your designated facilitators the ability to independently train refresher events, new hire programs, and cross-functional sessions. Program completion occurs through a series of interactive calls, online prep work, and in-person sessions aimed at teaching your leaders how to:

  • Teach concepts with a robust curriculum process
  • Engage audiences through sales experiences, emotional connections and storytelling capabilities
  • Motivate reps by customizing talking points and teaching methods to fit your business needs
What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

Learn about the virtual Train-the-Trainer Program | Download our Info Sheet

Program Highlights


Interactive Self-Study Through Ascender Plus™ 
An online prep course delivers the methodology and best practices through a dynamic mix of slides, audio, text, video, digital content, and impactful assignments. Force Management content experts provide virtual feedback and facilitation coaching on areas for improvement throughout the self-study.

Dynamic Teach-Back Event 
Participants attend an in-person session where Force Management subject matter experts observe live presentations of the Command of the Message or MEDD(P)ICC training content and provide real-time coaching and personal best practices for delivering the methodology.

First Client-Led Training Audit and Support
Force Management will provide support through the preparation and delivery of the first client-led training. After the live Training Audit, participants will be evaluated. If approved, they can independently deliver future Command of the Message or MEDD(P)ICC training sessions to their organization.

Our Customer Experience

Learn how our Train-the-Trainer Program has led clients to success

The Force Management ‘Train-the-Trainer’ program was an incredible experience. T3 took my knowledge of the framework to an entirely new level and elevated me as an advisor to our executive leadership team. I’m now equipped to make Command of the Message part of our DNA and to create a high performing, winning sales culture across our company.

Joe Marcin

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