The most successful sales initiatives start with cross-functional alignment. Plex aligned its teams around a framework of buyer value and solution differentiation.
The consistency in messaging and in how their entire company approaches the customer ensures that everyone along the customer engagement process knows who does what when. The clarity has yielded results, including shorter sales cycles and improved win rates, that will benefit the company for the long-term.
Implementing a buyer-focused sales approach has significantly improved the sales team's ability to navigate successful campaigns and work with managers and leadership to accurately predict their number. The process is even helping veteran sellers refocus and better align with the buyer, particularly in a challenging sales environment.
As a result, Plex's sales teams are differentiating themselves not only by what they sell, but how they sell. Both sales leaders and managers see a clear increase in seller confidence across the entire organization.
Even with successful sales teams in place, it can be difficult to refocus an entire team on buyer value and solution differentiation without taking on an initiative. Plex System’s alignment on their new value-based sales approach is making a difference with their prospects and customers.
This approach enables their salespeople to move away from technical sales conversations and focus on the business value their solution provides and how its differentiation creates meaningful results for their customers. Account teams now focus on aligning their sales process to the way their buyers want to buy, creating a mechanism for creating and capturing value throughout the customer lifecycle.
You can’t underestimate the power of consistency within your customer-facing teams. The focus on customer value and Plex’s differentiation has shortened sales cycles and in some cases, increased deal sizes even in the middle of the Pandemic.
Sales teams are doing a better job capturing the business value in the final deal, which means Plex isn’t making unnecessary concessions that impact their overall deal health.