Sales Planning Certification is Now Available through Ascender’s Elite Selling Curriculum

Force Management posted on February 15, 2024

The new certification program enables revenue teams to better analyze territories, increase pipeline health and optimize opportunities in each account.

Charlotte, N.C., February 15, 2024 – Force Management, provider of elite sales solutions, announced today the launch of its latest certification opportunity and learning path, Sales Planning. The new certification is available through the Ascender® sales acceleration and eLearning platform’s Elite Selling™ Curriculum.

The Sales Planning Certification includes six courses designed to master the skills necessary for effective territory management and account planning. The coursework required for certification includes: Plan to Make Your Plan, Actionable Account Planning, Navigating the Political Landscape, and Navigating the Economic Landscape. Upon course completion, users must pass a comprehensive assessment before receiving their certificate and digital badge, both shareable on LinkedIn. 

“There’s a quote I love from Rick Pitino, ‘The difference between stress and pressure is preparedness,’” said John Kaplan, President of Force Management, during a recent Ascender webinar on sales planning. “Stress is bad. When we’re not prepared, we get stressed. Pressure is good, kind of like an old friend or one of those heavy blankets. Persevering through pressure comes from effective sales planning; that type of success separates elite sellers from the rest of the pack.”

Ascender’s Elite Selling Curriculum focuses on fundamentals and skill development aligned with the profile of an elite seller. Sales Planning joins other certification opportunities within the Elite Selling Curriculum, like Prospecting and MEDDICC, the gold standard for sales qualification in the B2B Tech space. The Elite Selling Curriculum and associated courses are available for all Ascender subscribers and plans. Subscribers also benefit from live events, daily content that is relevant to all revenue teams and an active digital community for like-minded professionals to network, brainstorm solutions and share insights around common challenges and opportunities.

“Modern revenue team members are best served by learning and reinforcement experiences that fit within their busy schedules,” says Paul Giaconia, Force Management's Chief Product Officer. “The new Sales Planning Certification, like the non-coursework content added to Ascender each day, is a series of short, easy-to-consume 15-20 minute courses aimed
at providing territory and account planning skills to sellers.”

Organizations that engage with Force Management's core methodologies can unlock custom content aligned specifically to drive adoption and reinforcement around their core Command Series engagement. Ascender subscriptions paired with an engagement include full access to the Elite Selling Curriculum and the new Sales Planning Certification learning path.

Learn more about the Sales Planning Certification and the other eLearning opportunities Ascender provides with subscription plans for individuals and teams of all sizes.

Tap into the Ascender sales acceleration platform for resources that help teams become elite by visiting Find out about the methodologies that help organizations drive more revenue per rep and improve sales execution by visiting

About Force Management

Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at