In a conversation with John Kaplan, Segment's Chief Revenue Officer, Joe Morrissey shares how a value-based sales motion helped scale their organization’s product-led growth (PLG) success, increasing ARR by 150% over a two-year period.
When aiming to scale PLG success, at some stage company leaders focus on evolving their go-to-market motion, John and Joe discuss those shifts.
With various sales execution challenges to consider, John and Joe discuss why implementing a Value Framework is key to ensuring sales growth.
John and Joe talk through why it’s critical to capture commitment for your initiative from board members and cross-functional leaders.
Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to scale PLG success.