Repeatable and Predictable Growth

Actifio aligns entire company behind creating & capturing customer value


What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

The Client


Actifio Logo

Actifio is an enterprise-class data virtualization software platform. It enables businesses to deliver data as an instant service available anywhere. Actifio frees data from traditional infrastructure to accelerate adoption of hybrid cloud, build higher quality applications faster, and improve business resiliency and availability. 

What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

The Business Challenge


Actifio had a successful sales organization, but wanted more predictability. Like any sales organization, they had a set of over-performers, under-performers and a broad set of middle performers. They wanted to minimize the variability within the sales team and in the way they pursued opportunities. Ultimately, they were looking to drive a repeatable and scalable business model.

What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

The Solution


In addition to the sales team, Actifio involved marketing, product management and engineering in its Command of the Message® implementation. This created the cross-functional alignment needed to drive reinforcement and adoption. Command of the Sale® helped drive more predictability around their deal pursuit process, ensuring their sales process was aligned with how their customers buy. 

What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

The Results


Actifio saw results almost immediately. Within the first quarter they saw an increase in sales reps making goal. The entire company was using the same process to create and capture value for the customer. Ultimately, this alignment led to the following measurable results: 

  • High growth rates
  • Company became profitable
  • Expanded gross margins
  • Customer satisfaction increased every quarter
What to Expect Someone from our team will call to schedule a call. Save time by sharing availability in the form.During our initial call, we’ll ask questions and do a lot of listening, assessing the challenges you’re experiencing and the effects they’re having on the rest of the business.Then, if relevant, we’ll walk you through how we approach your specific challenges and how we’ve helped companies like yours solve them for the long-term

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